Google Analytics and Fillout Integration

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Automatically send Fillout form submission data to Google Analytics for enhanced conversion tracking. Latenode's visual editor and affordable pay-by-execution pricing makes custom analytics workflows easy to build and scale without code.

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Google Analytics

Fillout

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Fillout

Create a New Scenario to Connect Google Analytics and Fillout

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Fillout will be your first step. To do this, click "Choose an app," find Google Analytics or Fillout, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Fillout Node

Next, click the plus (+) icon on the Google Analytics node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

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Google Analytics

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Fillout

Authenticate Fillout

Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.

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Google Analytics

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Fillout

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Connection *

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Connect Fillout

Sign In

Run node once

Configure the Google Analytics and Fillout Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics

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Fillout Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Fillout Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Analytics, Fillout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Fillout integration works as expected. Depending on your setup, data should flow between Google Analytics and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Fillout

Fillout + Google Analytics + Google Sheets: When a new submission is received in Fillout, track the event in Google Analytics and log the submission details, including the source, into a Google Sheet for analysis.

Fillout + Google Analytics + Slack: When a new submission occurs in Fillout, check for goal completions in Google Analytics by running a report. If the goal is completed, send a notification in Slack to the team with submission details.

Google Analytics and Fillout integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Fillout

Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.

See how Latenode works

FAQ Google Analytics and Fillout

How can I connect my Google Analytics account to Fillout using Latenode?

To connect your Google Analytics account to Fillout on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Fillout accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track form submissions as Google Analytics events?

Yes, you can! Latenode lets you automate this process, sending data to Google Analytics instantly when a Fillout form is submitted. Gain insights without manual data entry.

What types of tasks can I perform by integrating Google Analytics with Fillout?

Integrating Google Analytics with Fillout allows you to perform various tasks, including:

  • Automatically updating Google Analytics with Fillout form submission data.
  • Triggering personalized email campaigns based on Fillout form interactions.
  • Analyzing user behavior across form submissions and website activity.
  • Creating custom reports based on combined Fillout and Analytics data.
  • Segmenting audiences for targeted marketing campaigns.

HowdoesLatenodehelpinmanagingGoogleAnalyticsdata?

Latenode provides a visual interface and custom code blocks to transform and analyze Google Analytics data, enhancing insights and reporting.

Are there any limitations to the Google Analytics and Fillout integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Fillout data requires manual backfilling to Google Analytics.
  • Custom Google Analytics dimensions need configuration in both platforms.
  • High-volume data transfers may impact workflow execution speed.

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