How to connect Google Analytics and Formaloo
Create a New Scenario to Connect Google Analytics and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Formaloo will be your first step. To do this, click "Choose an app," find Google Analytics or Formaloo, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formaloo Node
Next, click the plus (+) icon on the Google Analytics node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

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Formaloo
Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Google Analytics and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formaloo
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Formaloo integration works as expected. Depending on your setup, data should flow between Google Analytics and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Formaloo
Google Analytics + Formaloo + Slack: Track goal completions in Google Analytics, then create a new row in Formaloo with the data. Finally, send a Slack channel message to alert the sales team about the new lead.
Formaloo + Google Analytics + Google Sheets: When a new row is added to a Formaloo form, track the event in Google Analytics using a key event. Simultaneously, add the form response data to a Google Sheet for record-keeping and analysis.
Google Analytics and Formaloo integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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See how Latenode works
FAQ Google Analytics and Formaloo
How can I connect my Google Analytics account to Formaloo using Latenode?
To connect your Google Analytics account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Formaloo actions from Google Analytics events?
Yes, you can! Latenode’s visual editor makes it easy to trigger Formaloo actions based on Google Analytics events, automating lead nurturing and data analysis.
What types of tasks can I perform by integrating Google Analytics with Formaloo?
Integrating Google Analytics with Formaloo allows you to perform various tasks, including:
- Automatically creating new Formaloo entries from Google Analytics goals.
- Sending personalized Formaloo surveys to users based on website behavior.
- Updating Formaloo fields with data collected from Google Analytics events.
- Analyzing user behavior across platforms in a single Formaloo dashboard.
- Triggering targeted marketing campaigns based on Google Analytics insights.
HowdoIensuremydataprivacywhenintegratingGoogleAnalytics?
Latenode offers secure data handling. You control permissions and data flow between Google Analytics and Formaloo, ensuring privacy compliance.
Are there any limitations to the Google Analytics and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Analytics to Formaloo may require custom scripting.
- Complex data transformations might need JavaScript coding within Latenode.
- Real-time data synchronization depends on the API rate limits of both services.