How to connect Google Analytics and Ghost
Create a New Scenario to Connect Google Analytics and Ghost
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Ghost will be your first step. To do this, click "Choose an app," find Google Analytics or Ghost, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ghost Node
Next, click the plus (+) icon on the Google Analytics node, select Ghost from the list of available apps, and choose the action you need from the list of nodes within Ghost.

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Authenticate Ghost
Now, click the Ghost node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ghost settings. Authentication allows you to use Ghost through Latenode.
Configure the Google Analytics and Ghost Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Ghost Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Ghost
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Ghost, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Ghost integration works as expected. Depending on your setup, data should flow between Google Analytics and Ghost (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Ghost
Google Analytics + Ghost + Slack: When Google Analytics detects a significant traffic change based on a report, a message is sent to a designated Slack channel alerting the marketing team. This allows them to quickly analyze and optimize content on the Ghost blog.
Ghost + Google Analytics + Twitter: When a new post is published on Ghost, Google Analytics runs a report after a set time to identify the top-performing posts. The workflow then automatically shares the top-performing post on Twitter.
Google Analytics and Ghost integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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FAQ Google Analytics and Ghost
How can I connect my Google Analytics account to Ghost using Latenode?
To connect your Google Analytics account to Ghost on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Ghost accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Ghost members in Google Analytics?
Yes, you can! Latenode's visual editor makes it easy to track new Ghost members as events in Google Analytics, providing deeper insights into membership growth with no coding.
What types of tasks can I perform by integrating Google Analytics with Ghost?
Integrating Google Analytics with Ghost allows you to perform various tasks, including:
- Automatically logging new Ghost blog posts as events in Google Analytics.
- Tracking visitor engagement on Ghost content using Google Analytics events.
- Sending custom Google Analytics events based on Ghost membership tiers.
- Analyzing the effectiveness of Ghost content marketing campaigns.
- Creating personalized experiences based on analytics data.
What data is available from Google Analytics in Latenode workflows?
You can access metrics like page views, user demographics, session duration, and bounce rate directly within Latenode.
Are there any limitations to the Google Analytics and Ghost integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Analytics might not be immediately available.
- Real-time Google Analytics data can have a slight delay in reporting.
- Custom dimensions in Google Analytics may require specific configurations.