Google Analytics Integrations

Access to paid version right from Latenode account

Same price

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

90% cheaper than competitors. How we count

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100+ AIย models in one subscription

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Transform your data chaos into actionable insights with our new Google Analytics integration on Latenode! This powerful tool streamlines your analytics process, allowing you to visualize and interpret your website traffic effortlessly. With just a few clicks, you can uncover trends and optimize your strategies to drive even greater success.

  • No credit card required
  • No time limit on Free plan

Google Analytics

Connect Google Analytics with any app

We are constantly expanding our platform by adding new app integrations (check our updates timeline).

If you need an app integration that is not available, you can request it in three ways below:

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OpenAI Responses

OpenAI Responses

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

CloudTalk

CloudTalk

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

NetSuite

NetSuite

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Fotor

Fotor

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

AI Agent

AI Agent

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Square

Square

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Beehiiv

Beehiiv

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Figma

Figma

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Acapela Cloud

Acapela Cloud

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

WhatsApp Personal Account

WhatsApp Personal Account

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Vitally

Vitally

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Telegram Personal Account

Telegram Personal Account

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Recruitee

Recruitee

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

OpenPhone

OpenPhone

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

LinkedIn Personal Account

LinkedIn Personal Account

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Contacts+

Contacts+

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Miro

Miro

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Systeme IO

Systeme IO

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Memberstack

Memberstack

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Launch27

Launch27

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

AI: Mistral

AI: Mistral

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Sendy

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

NeverBounce

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Grist

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

SpaceX

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Instantly

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Qwilr

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Google AppSheet

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

X (Twitter)

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

WordPress.com

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

See what Google Analytics can do in your workflows

Triggers set your workflows in motion, and actions bring results. Connect apps in endless ways and explore new possibilities with every integration.

What is Google Analytics?

What is Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, user behavior, and marketing campaign performance. It provides insights into how users find and interact with your website, including page views, bounce rates, session durations, and conversion tracking. Businesses use it to optimize their online presence and measure the effectiveness of their marketing efforts.

Integrating Google Analytics with Latenode allows you to automate data analysis and reporting. Trigger workflows based on website traffic anomalies, automatically generate custom reports, or feed analytics data into AI models for predictive analysis. Latenode's visual builder and native AI integrations give you more control and flexibility compared to basic integrations, plus self-hosting for compliance.

What are Google Analytics Integrations?

What are Google Analytics Integrations For?

Connect Google Analytics to other tools. You will gain insights into user behavior. Marketing teams can automatically update campaigns based on website data. Sales teams can track lead sources and attribute revenue. Operations teams can monitor site performance and address issues quickly.

Automating with Google Analytics via Latenode makes data actionable. Latenode enables custom workflows triggered by GA events. You can instantly update marketing platforms when key metrics change. You can send alerts to Slack channels when conversion rates drop.

  • Marketing: Pause underperforming ads automatically when conversion rates dip below a set threshold.
  • Sales: Score leads based on website engagement and prioritize outreach.
  • Product: Track feature adoption and send targeted in-app messages to improve user onboarding.

Latenode allows AI-powered analysis of your GA data. You can build custom reports. Also, you can use headless browsers to capture screenshots of website changes. You can integrate Google Analytics with any app using our visual workflow builder.

How to Use Google Analytics Integrations

Google Analytics integrations let you track website data and automate reports inside Latenode. Get insights from user behavior, and connect it to other apps. Use these flows to push data to CRMs or trigger alerts based on traffic changes. All this can be done without code.

Here's How to Use Google Analytics integration in Latenode:

  • Add the node: Find Google Analytics in the integrations menu and add it.
  • Connect account: Authenticate with your Google account to grant access.
  • Pick your trigger: Choose the event to start your automation.
  • Define actions: Send data to other apps, or create reports.

These steps let you build flows that update sales dashboards, trigger support tickets, or send custom reports. Connect new marketing campaigns to performance metrics. Plus, you can automate tasks like identifying popular content or user segments based on analytics data.

  • Better Reporting: Centralize key data from Google Analytics into one place.
  • Faster Reactions: Get alerts based on traffic changes for quicker action.
  • Improved Workflows: Connect your analytics to sales and marketing processes.
  • Marketing: When Facebook Ads Campaign Management generates leads, Google Analytics tracks campaign performance, showing ROI.
  • E-commerce: Shopify orders update Google Analytics. This tracks sales conversions and informs marketing strategies.
  • Customer Support: New Zendesk tickets trigger Google Analytics events, measuring support impact on user behavior.
  • Sales: When a Pipedrive deal closes, Google Analytics tracks the conversion. This shows the effectiveness of the sales funnel.
  • Email Marketing: Mailchimp campaign sends update Google Analytics, measuring website traffic from each campaign.

Best integrations for Google Analytics

Best integrations for Google Analytics 2025

These integrations offer unique ways to use Google Analytics data in automations.

Airtable

Sync Google Analytics data into Airtable bases for custom reports or dashboards. Combine web analytics with other business data. Track campaign performance alongside project milestones. This creates a unified view of marketing efforts.

Salesforce

Connect website activity from Google Analytics to Salesforce leads and contacts. Assign lead scores based on behaviors and page visits. This helps sales teams prioritize qualified prospects. Build automation that personalizes outreach.

Google Ads

Import website conversion data from Google Analytics into Google Ads campaigns. Use this data for smarter bidding and targeting. Automate the creation of custom audiences based on site engagement. Improve ad performance by closing the loop.

HubSpot

Track the customer journey. Send Google Analytics data to HubSpot and build detailed customer profiles. Segment leads based on website behavior. Automate personalized email sequences. Use this information to improve conversion rates.

Mailchimp

Refine email marketing campaigns. Send Google Analytics data to Mailchimp. Trigger automations based on website visits. Create segments based on user behavior. Personalize email content for increased engagement and conversions.

MySQL

Store Google Analytics data in a MySQL database for advanced analysis. Build custom dashboards. Use SQL queries for precise reporting. Archive historical data for long-term trend analysis. Access the data from any application.

Google BigQuery

Export raw Google Analytics data into Google BigQuery for advanced analysis. Perform complex queries. Combine website data with other data sources. Use machine learning to discover patterns. Gain deeper insights into user behavior.

Discord

Receive instant notifications in Discord channels. Track key Google Analytics metrics in real-time. Alert teams to sudden changes in website traffic. Share performance reports automatically. Keep everyone informed and responsive.

Twilio

Send SMS alerts based on website events. Trigger automated messages for form submissions. Notify support teams of urgent issues. Send personalized offers to returning visitors. Improve customer engagement and responsiveness.

Jira

Create Jira tickets automatically based on website errors tracked in Google Analytics. Alert development teams of issues. Track the resolution of website problems. Improve website stability and user experience. Maintain site health.

  • HubSpot. When new leads are created, send data to Google Analytics to track the effectiveness of lead generation campaigns and attribute revenue.
  • AWeber. Track email campaign performance by sending AWeber data like opens and clicks to Google Analytics for detailed analysis.
  • Jira. Update Jira tickets based on website behavior tracked in Google Analytics, such as cart abandonment. Prioritize tickets automatically.
  • Twilio. Send SMS campaign data to Google Analytics, tracking conversions and user engagement metrics for marketing campaign optimization.
  • Salesforce. Capture website visitor data in Google Analytics. Push high-value engagement metrics to Salesforce to improve sales qualification.
  • Google Sheets. Automatically export Google Analytics data to Google Sheets. Create custom reports, charts, and dashboards for stakeholders.
  • Slack. Receive daily or weekly Google Analytics reports in Slack. Monitor key performance indicators (KPIs) and website traffic trends.
  • Airtable. Use Google Analytics data to enrich records in Airtable. Analyze user behavior and personalize marketing or product development efforts.

FAQ for Google Analytics

What is Google Analytics?

Google Analytics is a web analytics service that tracks and reports website traffic. It provides insights into user behavior, demographics, and acquisition channels, helping you understand your audience better.

How can I view my website's data?

First, ensure Google Analytics is properly installed on your website. Then, log in to your Google Analytics account to access reports on traffic, user behavior, conversions, and more, using the navigation menu.

Can I automate reports in Google Analytics?

Yes, you can automate Google Analytics reports and integrate them with other tools using Latenode. This lets you build custom workflows to send data to various apps or trigger actions based on specific metrics.

Reviews

Discover User Insights and Expert Opinions on Automation Tools ๐Ÿš€

Francisco de Paula S.
Web Developer Market Research
February 8, 2025

"Limitless automation integrations no matter what your use case. The AI javascript code generator node is a life saver, if you get to a pont in the automation the a tool or node is not yet created to interact with latenode, the AI node can make the interaction have by writing the code thats needed for the interaction with the specific tool, just describe what you need and the AI will make it happen, the more detailed explanation you give the best response you will get."

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Charles S.
Founder Small-Business
January 3, 2025

"My new best kept secret! My favorite things about LateNode are the user interface and the code editor. Trust me, being able to write "some" of your own code makes a huge difference when you're trying to build automations quickly. It took me less than half the time and less frustration, to build an automation I tried to build in Make and n8n. Honestly, the code editor and the user interface are the best parts of using LateNode. If you want to build automations fast, write some of your own code. I tried building the same automation in Make and n8n and it took twice as long and was a lot more frustrating"

Sophia E.
Automation Specialist

Latenode is a cheaper but powerful alternative to the usual AI automation tools. Itโ€™s easy to use, even for beginners, thanks to its simple and intuitive interface. I only know the basics of Java, C++, and C, so when I saw the JavaScript option, I felt a bit nervous. Thankfully, the AI Copilot made everything much easier by guiding me step by step. Iโ€™ve spent weeks learning about Latenode on YouTube because it really caught my interest. Compared to other AI tools, I think this one is the better choice. Although Latenode is still new and in development, it has great potential to become the best tool on the market in the future.

Germaine H.
Founder Information Technology
December 21, 2024

What I liked most about Latenode compared to the competition is that I did have the ability to write code and create custom nodes. Most other platforms are strictly no-code, which for me really limited what I could create with my scenarios. I also liked the AI function to assist with writing code. It has been years since I wrote anything besides a simple script, so it was good to have some assistance within the platform when needed.

Islam B.
CEO Computer Software
December 15, 2024

AI Nodes are amazing. You can use it without having API keys, it uses Latenode credit to call the AI models which makes it super easy to use. - Latenode custom GPT is very helpful especially with node configuration

Long N.
CEO, Software
October 25, 2024

I love this app! Completely perfect trial, I hope you guy can grow more. I love how they support users, in my case, there is a bug that make my own logics didn't work, but they support ASAP, fix the bug very soon, I want this app to grow!

โ€

Petar V.
CEO, Computer Software
October 25, 2024

Best low code tool on market!! I am just starting my journey deeper but for time now this tool is excellent and it is far most better then make.com. I especially like the ease of use and the fact that for Google services, there's no need to manually go to the API or the Google console to look for the Client ID and similar things. For now evertyhing is perfectly fitted to my needs

โ€

John T.
Marketing and Advertising, Self-employed
May 31, 2024

Affordable Automation with Robust Features โ€“ I've been using Latenode for over a month now, and I already prefer it over more popular options like Zapier, Pabbly, or Make. The biggest advantage of Latenode is its significantly lower automation costs, all while maintaining the same robust features. The only downside is the limited integrations, but that's understandable given that it's a newer player in the market. Overall, Latenode offers excellent value and has quickly become my go-to for automation needs. Significantly lower automation costs compared to Zapier, Pabbly, and Make Maintains the same robust features as more popular platforms Excellent value for money. Limited integrations due to being a newer player in the market

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Hemanth Kumar B.
Automation Expert
July 25, 2024

Relaible alternative to Zapier and Make with Extended Functionality -JS Node, Headless Browser, AI Assistant. Ease of use and Support Quality

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Hoang T.
Education Management
September 5, 2024

Latenode and their support team have been great and responsive in providing my team with support in creating a workflow where our data from Google Sheet Form Submissions will take the users that submitted the form and then use our OpenAI API to create newsletters to send to them. Latenode's price point and use of credits through execution time allows it to be a cheaper alternative to Zapier or Make. Drag and drop modules give it a familiar experience when compared to its competitors and get the same job done at a cost-effective price.

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Livia F.
Owner and Developer Computer Software
November 8, 2024

I am being able to reduce the time of building my backend and still have low costs. The other platforms are way more expensive. And its always easier to measure the expenses of a scenario with ย Latenode. The customer suppost always respond super fast.

Christian Jade Yap Samson
@ChristianJade
April 6, 2024

You must try it! ๐Ÿ”ฅ I've been blown away by Latenode's ease of use and affordability. As someone who's currently testing it out, I can honestly say it's exceeded my expectations at every turn. The platform itself is incredibly intuitive. They've struck a perfect balance between no-code and low-code functionality, making it accessible for beginners but powerful enough for complex automations. The best part? During my testing phase, I haven't encountered a single error. Everything has run smoothly and exactly as intended. Latenode is a game-changer for anyone looking to streamline their workflows without breaking the bank. It's a must-try for anyone looking to boost their productivity.

Hoang
@Hoang
September 6, 2024

Latenode, awesome support from the team and automation ๐Ÿš€ Latenode and their support team have been great and responsive in providing my team with support in creating a workflow where our data from Google Sheet Form Submissions will take the users that submitted the form and then use our OpenAI API to create newsletters to send to them. Their price point and use of credits through execution time allows it to be a cheaper alternative to Zapier or Make. Drag and drop modules give it a familiar experience when compared to its competitors and get the same job done at a cost-effective price.

Leland Best
@Leland_Best
April 1, 2024

Finally found what I was looking for...Even before seeing what was under the hood and meeting face to face with Daniel (CMO), I was already impressed with the business model compared to the others. As someone who's been marketing software products for over 2 decades, and a user of all things automation (to some extent or another) such as Zapier, Pabbly, n8n, and Active Pieces; I felt compelled to go right for a partnership deal with these guys. It was kind of a no-brainer. Looking forward to building some incredible automations for businesses around the world with this team.

Celiker Atak
@Celiker_Atak
April 15, 2024

Latenode is a powerful automation tool. Zapier is a powerful automation tool that can help businesses of all sizes save time and money. It's easy to use, even for those with no coding experience, and it can connect hundreds of different apps and services. However, it can be expensive for some users, and it can be difficult to troubleshoot when things go wrong.The best part of the application is that it is a cheaper system compared to other platforms ๐Ÿ”ฅ

Wael Esmair
@Wael_Esmair
March 21, 2024

Latenode is an extremely impressive product! Latenode's support for custom code has allowed us to tailor automation solutions precisely to our (and our clients) needs. The platform is super flexible and we are very excited to see what other non-typical use cases we can implement using their product. Support is very helpful and it's nice to know that we have a whole community to lean on.

Ryan
@Ryan
April 29, 2024

Latenode A Great Choice For Low Code. I have been working with Latenode for about 5 months moving some flows from other services. The move has been great and the team is very responsive when help was needed to learn the new system. Their pricing is better than I have seen anywhere else ๐Ÿ”ฅ

Hammad Hafeez
@HammadHafeez
July 10, 2024

Latenode is Hero ๐Ÿš€ Latenode blows away the competition with its unbeatable services: 99% uptime automations, affordable pricing saves me money, and the user-friendly interface keeps things running smooth plus for complex tasks, I can add custom code and headless browser automation. Forget Zapier, Latenode is my new workflow automation!

Srivamshi
@Srivamshi
April 29, 2024

Latenode = budget-friendly automation hero. Does everything I need, simple interface, great value. Ditch the expensive options! ๐Ÿ˜€

Doug
@Doug
March 6, 2024

Beginning of Great Things. They're new, but doing an excellent job providing a very serious alternative to their competition. As a beginner, Latenodes documentation, templates and affiliate connections are all helpful to get your flow ideas started. Very friendly to communicate with and looking forward to their success ๐Ÿš€

Stockton F.
@stockton_fisher
March 11, 2024

I honestly love how Latenode has approached automation. The "low-code" approach is perfect for my needs. I'm not a developer, but with the help of their AI helper I can get cool stuff done very quickly! For most of the time, the beautiful drag-n-drop canvas gets the job done very efficiently. I also love their method of creating your own "connectors" using nodules. Makes it very easy to re-use custom connection nodes in other scenarios. The pricing also makes a lot of sense if you're doing "less" but "longer running" processes.

โ€

Sri Vamshi
April 29, 2024

Latenode is a hidden gem! If you use Zapier for automation, check this out. Super similar features but way, WAY more affordable. The free plan is generous, and it's easy to set up workflows even if you're not tech-savvy. Perfect for small businesses or anyone wanting to simplify their life with automation on a budget. Highly recommend!

โ€

Mike Kirshtein
Founder & Leadership at Audax Group
March 5, 2024

Latenode has replaced Zapier and Makeโšก๏ธ Our business requires us to send lots of webhooks every day and we need a reliable service that's easy on the pockets and that's Latenode.

Mohamad Eldeeb
@mohamad_eldeeb
April 10, 2024

Really good solution to automate anything with any API ! Nice integration of AI.

โ€

Loรฏc Pipoz
@LoรฏcPipoz
February 23, 2024

Really good solution to automate anything with any API ! Nice integration of AI. Would love if launching service on AWS EU !! ๐Ÿ”ฅ

โ€

Chandresh Yadav
@ChandreshYadav
July 7, 2024

Works fine cheaper then Zapier! ๐Ÿ’ธ

โ€

Nabil Narin
@NabilNarin
July 6, 2024

Latenode overall are great! ๐Ÿš€ Its great to see latenode because it offers cheaper price and also the platform are easy to navigate and not to steep for learning but maybe the documentation should be updated. everything else are perfect!

โ€

Carlos Jimenez
@CarlosJimenez
August 28, 2024

Best automation tool for the price. The price model is excellent for complex automation. The integrations are dev friendly and the Code optiones are a life saver. I think this software is a incredible product with an awesome future ๐Ÿš€

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Google Analytics integrations: Where they work best and how to use them

  • Marketing: When Facebook Ads Campaign Management generates leads, Google Analytics tracks campaign performance, showing ROI.
  • E-commerce: Shopify orders update Google Analytics. This tracks sales conversions and informs marketing strategies.
  • Customer Support: New Zendesk tickets trigger Google Analytics events, measuring support impact on user behavior.
  • Sales: When a Pipedrive deal closes, Google Analytics tracks the conversion. This shows the effectiveness of the sales funnel.
  • Email Marketing: Mailchimp campaign sends update Google Analytics, measuring website traffic from each campaign.

Top 8 Google Analytics integrations for 2025

  • HubSpot. When new leads are created, send data to Google Analytics to track the effectiveness of lead generation campaigns and attribute revenue.
  • AWeber. Track email campaign performance by sending AWeber data like opens and clicks to Google Analytics for detailed analysis.
  • Jira. Update Jira tickets based on website behavior tracked in Google Analytics, such as cart abandonment. Prioritize tickets automatically.
  • Twilio. Send SMS campaign data to Google Analytics, tracking conversions and user engagement metrics for marketing campaign optimization.
  • Salesforce. Capture website visitor data in Google Analytics. Push high-value engagement metrics to Salesforce to improve sales qualification.
  • Google Sheets. Automatically export Google Analytics data to Google Sheets. Create custom reports, charts, and dashboards for stakeholders.
  • Slack. Receive daily or weekly Google Analytics reports in Slack. Monitor key performance indicators (KPIs) and website traffic trends.
  • Airtable. Use Google Analytics data to enrich records in Airtable. Analyze user behavior and personalize marketing or product development efforts.

FAQ about Google Analytics

What is Google Analytics?

Google Analytics is a web analytics service that tracks and reports website traffic. It provides insights into user behavior, demographics, and acquisition channels, helping you understand your audience better.

How can I view my website's data?

First, ensure Google Analytics is properly installed on your website. Then, log in to your Google Analytics account to access reports on traffic, user behavior, conversions, and more, using the navigation menu.

Can I automate reports in Google Analytics?

Yes, you can automate Google Analytics reports and integrate them with other tools using Latenode. This lets you build custom workflows to send data to various apps or trigger actions based on specific metrics.