Google AppSheet and Google Ads Integration

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Automatically update Google Ads campaigns based on real-time Google AppSheet data like inventory or lead quality. Latenode’s visual editor and affordable execution pricing make it easy to scale sophisticated ad automation with custom logic and flexible API integrations.

Swap Apps

Google AppSheet

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google AppSheet and Google Ads

Create a New Scenario to Connect Google AppSheet and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google AppSheet, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google AppSheet or Google Ads will be your first step. To do this, click "Choose an app," find Google AppSheet or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google AppSheet Node

Select the Google AppSheet node from the app selection panel on the right.

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Google AppSheet

Configure the Google AppSheet

Click on the Google AppSheet node to configure it. You can modify the Google AppSheet URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google AppSheet

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Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Google AppSheet node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google AppSheet

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Google AppSheet

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Google Ads

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Sign In

Run node once

Configure the Google AppSheet and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google AppSheet and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google AppSheet, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google AppSheet and Google Ads integration works as expected. Depending on your setup, data should flow between Google AppSheet and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google AppSheet and Google Ads

Google AppSheet + Google Ads + Google Sheets: When new records are added to Google AppSheet, the data is used to get campaign information from Google Ads, and then that combined data is added as a new row to Google Sheets for reporting purposes.

Google Ads + Google AppSheet + Slack: When a Google Ads campaign is updated, fetch the updated campaign data and update corresponding records in Google AppSheet. Then, send a Slack message to a specified channel to notify users of the changes.

Google AppSheet and Google Ads integration alternatives

About Google AppSheet

Use Google AppSheet for no-code app creation and connect it to Latenode to automate back-end tasks. Trigger workflows on AppSheet events to update databases, send notifications, or process data. Centralize logic in Latenode, bypassing AppSheet limits and adding advanced features like AI, file parsing, or custom integrations via API and code.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Google AppSheet and Google Ads

How can I connect my Google AppSheet account to Google Ads using Latenode?

To connect your Google AppSheet account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google AppSheet and click on "Connect".
  • Authenticate your Google AppSheet and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Google Ads campaigns based on AppSheet data?

Yes, you can! Latenode allows real-time updates, triggering ad adjustments based on AppSheet data. Improve ad relevance & ROI by connecting data with powerful logic.

What types of tasks can I perform by integrating Google AppSheet with Google Ads?

Integrating Google AppSheet with Google Ads allows you to perform various tasks, including:

  • Automatically pausing underperforming Google Ads based on AppSheet data.
  • Creating new Google Ads campaigns from new entries in Google AppSheet.
  • Adjusting ad budgets in Google Ads based on sales data stored in AppSheet.
  • Generating custom reports combining AppSheet data with Google Ads metrics.
  • Syncing lead data collected in AppSheet forms to Google Ads customer lists.

Can I use JavaScript to extend the integration between AppSheet and Ads?

Yes! Latenode supports custom JavaScript code, letting you transform data or add complex logic beyond the standard AppSheet/Ads options.

Are there any limitations to the Google AppSheet and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • The number of API calls to both Google AppSheet and Google Ads are subject to their respective API limits.
  • Complex data transformations might require some JavaScript knowledge for optimal handling.
  • Real-time updates depend on the polling interval you configure in Latenode.

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