How to connect Google Business Profile and Amazon SES
Create a New Scenario to Connect Google Business Profile and Amazon SES
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Amazon SES will be your first step. To do this, click "Choose an app," find Google Business Profile or Amazon SES, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Amazon SES Node
Next, click the plus (+) icon on the Google Business Profile node, select Amazon SES from the list of available apps, and choose the action you need from the list of nodes within Amazon SES.


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Amazon SES


Authenticate Amazon SES
Now, click the Amazon SES node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Amazon SES settings. Authentication allows you to use Amazon SES through Latenode.
Configure the Google Business Profile and Amazon SES Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Amazon SES Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Amazon SES
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Amazon SES, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Amazon SES integration works as expected. Depending on your setup, data should flow between Google Business Profile and Amazon SES (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Amazon SES
Google Business Profile + Slack + Amazon SES: When a new or updated review is posted on your Google Business Profile, a message is sent to a designated Slack channel, and an email notification is sent via Amazon SES.
Amazon SES + AI Agent + Google Business Profile: Analyze customer feedback from new emails received via Amazon SES using an AI Agent, then use the analyzed feedback to create a post on Google Business Profile.
Google Business Profile and Amazon SES integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Amazon SES
Automate email sending with Amazon SES in Latenode. Send transactional emails, notifications, and marketing campaigns within your automated workflows. Use Latenode's visual editor to connect SES to other apps, add conditional logic, and handle bounces – simplifying email management and scaling your communication flows without coding.
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FAQ Google Business Profile and Amazon SES
How can I connect my Google Business Profile account to Amazon SES using Latenode?
To connect your Google Business Profile account to Amazon SES on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Amazon SES accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send automated review requests via email after new posts?
Yes, you can! Latenode lets you automate email review requests after new Google Business Profile posts via Amazon SES. This ensures consistent engagement and leverages customer feedback effectively.
What types of tasks can I perform by integrating Google Business Profile with Amazon SES?
Integrating Google Business Profile with Amazon SES allows you to perform various tasks, including:
- Send promotional email campaigns to customers based on profile updates.
- Notify internal teams of new reviews via email notifications.
- Automate personalized welcome emails for new followers.
- Schedule email blasts promoting special offers or events.
- Send automated feedback surveys after customer interactions.
How do I trigger emails from Google Business Profile using Latenode?
Use Latenode's visual editor to create a flow that watches Google Business Profile for events, triggering automated Amazon SES emails. It's simple and powerful.
Are there any limitations to the Google Business Profile and Amazon SES integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Amazon SES still apply.
- Complex logic may require custom JavaScript code within Latenode.
- Initial setup requires valid credentials and permissions for both services.