Google Business Profile Integrations

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Google Business Profile Integrations

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Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

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Looking to boost your business's online presence? Google Business Profile on Latenode is your ultimate solution! This powerful integration lets you manage your digital footprint effortlessly, ensuring your business information is always accurate and up-to-date. By staying responsive to customer reviews and maintaining a strong online profile, you'll enhance your search visibility and attract more potential customers.

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Google Business Profile

Connect Google Business Profile with any app

We are constantly expanding our platform by adding new app integrations (check our updates timeline).

If you need an app integration that is not available, you can request it in three ways below:

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Vapi

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

Fibery

We're working on a page about this integration, but you can try it on Latenode right now โ€” just Sign up and Start for Free!

See what Google Business Profile can do in your workflows

Triggers set your workflows in motion, and actions bring results. Connect apps in endless ways and explore new possibilities with every integration.

What is Google Business Profile?

What is Google Business Profile

Google Business Profile (GBP) is a free tool from Google that allows businesses to manage their online presence across Google, including Search and Maps. By claiming and optimizing their GBP, businesses can ensure customers find accurate information like address, phone number, hours of operation, and website. It also facilitates customer reviews and Q&A.

Latenodeโ€™s Google Business Profile integration allows for automated management of your business listings. Automatically update business information, monitor and respond to customer reviews, or trigger internal workflows based on changes to your GBP listing. Latenode's visual builder, with its unlimited branching logic and API call support, provides greater flexibility and control compared to other options.

What are Google Business Profile Integrations?

What are Google Business Profile Integrations For?

Google Business Profile contains essential business data. Sync this data with tools to manage reviews, analyze customer sentiment, and automate location-based marketing. Teams can use it to update listings based on inventory. Businesses can improve responsiveness. Connect it for better local SEO and visibility.

Automating Google Business Profile via Latenode streamlines tasks. Build custom flows to monitor reviews and respond quickly. Share promotions and updates to other platforms. Collect customer data to personalize outreach. You can also track performance metrics in real time. These integrations save time and effort.

  • Customer Support: Automatically create tickets from negative reviews. Then alert the support team to respond promptly.
  • Marketing: Sync promotion updates across Google Business Profile and social media. This ensures consistent messaging and reach.
  • Analytics: Consolidate Google Business Profile data with other marketing data. This gives a holistic view of campaign performance.

Latenode enables advanced workflows with its visual builder. Incorporate AI via Claude or Gemini to analyze reviews. Headless Browser automates website updates based on profile changes. Plus, affordable pricing means you can build complex flows. Do it without worrying about per-step limits.

How to Use Google Business Profile Integrations

Google Business Profile integration lets you create automated actions. Actions like updating business info or managing reviews. This way, you can build more responsive marketing and support flows. Use these tools to connect with other apps in Latenode.

Here's How to Use Google Business Profile integration in Latenode:

  • Add the node: Find Google Business Profile in the integrations panel.
  • Connect account: Use your Google account to grant access.
  • Pick an action: Select the action to perform like update details.
  • Configure fields: Enter the data needed for the action.

These steps let you connect Google Business Profile data to other key business systems. Trigger actions in your CRM, update databases, or create custom reports. Combine Google Business Profile with data from other apps for insights. Automate tasks such as sending review requests.

  • Save Time: Automate updating your business info on Google.
  • Improve Accuracy: Reduce manual data entry errors.
  • Better Support: Get alerts for new reviews to respond quicker.
  • Marketing: New Google Business Profile reviews trigger Slack messages. This helps teams quickly respond to customer feedback and improve service.
  • Customer Support: Create ClickUp tasks from new Google Business Profile questions. Ensure customer inquiries are addressed promptly by support staff.
  • Sales: Capture Google Sheets data from Google Business Profile insights. Analyze local search trends to improve sales strategies.
  • Operations: Update Airtable records based on changes to Google Business Profile listings. This keeps business information consistent across platforms.
  • HR: Post new Google Business Profile updates to Microsoft Teams channels. Keep staff informed about business performance and customer sentiment.

Best integrations for Google Business Profile

Best integrations for Google Business Profile 2025

These integrations unlock automation that increases efficiency for Google Business Profile tasks.

Google Sheets

Sync Google Business Profile data to track reviews, questions, or listing updates. Update business hours and product details automatically from a spreadsheet. Use new data to trigger workflows based on Google Business Profile metrics. Analyze performance trends, visualize data, and create custom reports. Aggregate data from multiple locations in a single sheet.

Gmail

Monitor new customer reviews posted on Google Business Profile in real time. Send alerts about negative reviews or questions to your team. Automatically forward positive reviews to internal channels or stakeholders. Extract customer contact information from Google Business Profile questions and store it in your CRM. Use data to personalize follow-up emails to recent customers.

Google Calendar

Schedule appointments directly from Google Business Profile using automated calendar entries. Create or update events in Google Calendar whenever a new booking occurs. Send automated reminders to customers. Sync calendar availability with booking options on your profile. Track appointment data and generate reports on booking trends.

Twilio

Send SMS notifications to customers about bookings made through Google Business Profile. Notify internal teams of new customer inquiries or reviews. Use data to automate personalized SMS marketing campaigns. Gather feedback through automated text message surveys. Confirm appointments and reduce no-shows.

HubSpot

Add new leads from Google Business Profile to HubSpot automatically. Update contact properties based on actions taken on your profile. Trigger sales or marketing workflows when a customer interacts with your listing. Track the effectiveness of your Google Business Profile in generating leads. Create detailed customer profiles with relevant data.

Salesforce

Create or update Salesforce leads and contacts using Google Business Profile activity. Track which campaigns drive customer interactions on your profile. Qualify leads from questions asked on your Google Business Profile page. Log all customer interactions for sales and marketing analysis. Automate follow-ups based on customer reviews.

Slack

Receive instant notifications for new reviews, questions, or bookings. Share important updates with relevant teams in dedicated channels. Respond to customer inquiries directly from Slack. Monitor team performance in addressing customer interactions. Automate daily or weekly performance summaries.

Discord

Alert your team about customer reviews and questions on Google Business Profile. Moderate conversations by flagging inappropriate content. Use data to automate community engagement activities. Share updates and announcements with your Discord community. Track customer sentiment related to your business.

Airtable

Organize and analyze Google Business Profile data using Airtable databases. Track reviews, customer inquiries, and location data in a structured format. Create custom views and reports to monitor performance. Build dashboards to visualize key metrics. Collaborate with your team on managing Google Business Profile information.

MySQL

Store and manage Google Business Profile data in a structured database. Analyze trends in customer reviews, questions, and interactions. Integrate this data with other business systems for a holistic view. Build custom reports based on Google Business Profile metrics. Archive historical data for long-term analysis.

  • HubSpot. When new contacts are created, use Google Business Profile to find business details and update their company information automatically for sales.
  • Slack. Post Google Business Profile reviews to a dedicated channel for monitoring brand reputation and customer feedback in real time.
  • Google Sheets. Track Google Business Profile insights (views, clicks) and log them in a spreadsheet for monthly performance reporting and analysis.
  • Jotform. When a form is submitted, use Google Business Profile to verify user-provided business information against listing data.
  • Calendly. Upon booking, use company details from Google Business Profile to populate meeting briefs, ensuring informed consultations.
  • Airtable. Sync Google Business Profile data to an Airtable base for managing listing information, store locations, and business attributes centrally.
  • Mailchimp. Trigger email campaigns based on positive Google Business Profile reviews to reward loyal customers with exclusive offers.
  • ClickUp. Create tasks for negative Google Business Profile reviews to assign follow-up actions to support team members for issue resolution.

FAQ for Google Business Profile

What is a Google Business Profile?

A Google Business Profile lets you manage how your business appears on Google Search and Maps. Claim your business, update your info, and engage with customers to attract more local clients.

How can I automate Google Business Profile tasks?

With Latenode, you can automate tasks like updating business hours, responding to reviews, or posting updates. Integrate Google Business Profile with other apps for streamlined workflows.

Where does my Google Business Profile information appear?

Your Business Profile information appears in Google Search results and Google Maps. Potential customers can easily find your address, phone number, website, hours, and other important details.

Reviews

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Francisco de Paula S.
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Google Business Profile integrations: Where they work best and how to use them

  • Marketing: New Google Business Profile reviews trigger Slack messages. This helps teams quickly respond to customer feedback and improve service.
  • Customer Support: Create ClickUp tasks from new Google Business Profile questions. Ensure customer inquiries are addressed promptly by support staff.
  • Sales: Capture Google Sheets data from Google Business Profile insights. Analyze local search trends to improve sales strategies.
  • Operations: Update Airtable records based on changes to Google Business Profile listings. This keeps business information consistent across platforms.
  • HR: Post new Google Business Profile updates to Microsoft Teams channels. Keep staff informed about business performance and customer sentiment.

Top 8 Google Business Profile integrations for 2025

  • HubSpot. When new contacts are created, use Google Business Profile to find business details and update their company information automatically for sales.
  • Slack. Post Google Business Profile reviews to a dedicated channel for monitoring brand reputation and customer feedback in real time.
  • Google Sheets. Track Google Business Profile insights (views, clicks) and log them in a spreadsheet for monthly performance reporting and analysis.
  • Jotform. When a form is submitted, use Google Business Profile to verify user-provided business information against listing data.
  • Calendly. Upon booking, use company details from Google Business Profile to populate meeting briefs, ensuring informed consultations.
  • Airtable. Sync Google Business Profile data to an Airtable base for managing listing information, store locations, and business attributes centrally.
  • Mailchimp. Trigger email campaigns based on positive Google Business Profile reviews to reward loyal customers with exclusive offers.
  • ClickUp. Create tasks for negative Google Business Profile reviews to assign follow-up actions to support team members for issue resolution.

FAQ about Google Business Profile

What is a Google Business Profile?

A Google Business Profile lets you manage how your business appears on Google Search and Maps. Claim your business, update your info, and engage with customers to attract more local clients.

How can I automate Google Business Profile tasks?

With Latenode, you can automate tasks like updating business hours, responding to reviews, or posting updates. Integrate Google Business Profile with other apps for streamlined workflows.

Where does my Google Business Profile information appear?

Your Business Profile information appears in Google Search results and Google Maps. Potential customers can easily find your address, phone number, website, hours, and other important details.