How to connect Google Calendar and Google Business Profile
Create a New Scenario to Connect Google Calendar and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Calendar, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Calendar or Google Business Profile will be your first step. To do this, click "Choose an app," find Google Calendar or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google Calendar Node
Select the Google Calendar node from the app selection panel on the right.

Google Calendar
Configure the Google Calendar
Click on the Google Calendar node to configure it. You can modify the Google Calendar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google Calendar node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

Google Calendar
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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google Calendar and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Calendar and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Google Calendar
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Calendar, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Calendar and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google Calendar and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Calendar and Google Business Profile
Google Calendar + Google Business Profile + Slack: When a new or modified event is detected in Google Calendar, automatically create a post on Google Business Profile announcing the event and notify staff in Slack about the new post.
Google Business Profile + Google Sheets + Google Calendar: Track reviews from Google Business Profile in Google Sheets. Then use summary data in Google Sheets to schedule reminder events in Google Calendar.
Google Calendar and Google Business Profile integration alternatives
About Google Calendar
Sync Google Calendar with other apps in Latenode to automate scheduling tasks. Create events from CRM data, send reminders via SMS, or update project management tools based on calendar changes. Latenode's visual editor simplifies these workflows, offering scalable, no-code customization, plus advanced JS options when needed.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Google Calendar and Google Business Profile
How can I connect my Google Calendar account to Google Business Profile using Latenode?
To connect your Google Calendar account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Calendar and click on "Connect".
- Authenticate your Google Calendar and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate posting Google Calendar events to Google Business Profile?
Yes, you can! Latenode allows automated posting of events, saving time and ensuring consistent updates. Use no-code blocks or JavaScript for advanced customization.
What types of tasks can I perform by integrating Google Calendar with Google Business Profile?
Integrating Google Calendar with Google Business Profile allows you to perform various tasks, including:
- Automatically creating Google Business Profile posts from new calendar events.
- Sending SMS reminders to clients before scheduled appointments.
- Updating Google Business Profile hours based on calendar availability.
- Tracking event attendance and updating customer information in a CRM.
- Generating weekly performance reports using data from both platforms.
How do I handle time zone differences in Google Calendar on Latenode?
Latenode provides built-in functions and JavaScript blocks for seamless time zone conversions, ensuring accurate scheduling and data synchronization.
Are there any limitations to the Google Calendar and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google may affect the frequency of data updates.
- Custom field synchronization beyond basic event details requires JavaScript coding.
- Historical data migration requires a separate workflow to process past events.