How to connect Google contacts and Bitrix24
Create a New Scenario to Connect Google contacts and Bitrix24
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Bitrix24 will be your first step. To do this, click "Choose an app," find Google contacts or Bitrix24, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bitrix24 Node
Next, click the plus (+) icon on the Google contacts node, select Bitrix24 from the list of available apps, and choose the action you need from the list of nodes within Bitrix24.


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Authenticate Bitrix24
Now, click the Bitrix24 node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitrix24 settings. Authentication allows you to use Bitrix24 through Latenode.
Configure the Google contacts and Bitrix24 Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Bitrix24 Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google contacts, Bitrix24, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Bitrix24 integration works as expected. Depending on your setup, data should flow between Google contacts and Bitrix24 (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Bitrix24
Google Contacts + Bitrix24 + Google Sheets: When a contact is updated in Google Contacts, the changes are reflected in Bitrix24. A new row is then added to a Google Sheet to log the update for auditing and reporting.
Bitrix24 + Google Contacts + Slack: Upon closing a deal in Bitrix24, a new contact is automatically created in Google Contacts. A celebratory message is then sent to a designated Slack channel.
Google contacts and Bitrix24 integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Bitrix24
Automate Bitrix24 tasks in Latenode: update deals, manage contacts, and track tasks without manual work. Connect Bitrix24 CRM data to other apps, like email or spreadsheets, for streamlined workflows. Latenode’s visual editor and flexible code options make complex Bitrix24 automation simple and scalable, avoiding per-step fees.
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See how Latenode works
FAQ Google contacts and Bitrix24
How can I connect my Google contacts account to Bitrix24 using Latenode?
To connect your Google contacts account to Bitrix24 on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Bitrix24 accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Google contacts to Bitrix24 automatically?
Yes, you can! Latenode allows real-time syncing using triggers. Benefit from instant contact updates in Bitrix24, streamlining your sales and marketing efforts.
What types of tasks can I perform by integrating Google contacts with Bitrix24?
Integrating Google contacts with Bitrix24 allows you to perform various tasks, including:
- Create new Bitrix24 leads from new Google contacts.
- Update existing Bitrix24 contacts with changes in Google contacts.
- Search for a contact in Bitrix24 when a new Google contact is added.
- Automatically add Google contacts to specific Bitrix24 contact groups.
- Trigger Bitrix24 tasks when Google contact information changes.
Can I filter Google contacts before syncing them to Bitrix24?
Yes! Latenode’s visual editor allows you to apply filters based on contact properties, ensuring only relevant contacts are synced to Bitrix24.
Are there any limitations to the Google contacts and Bitrix24 integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial sync may take time depending on the number of contacts.
- Custom field mapping requires careful configuration.
- API rate limits of Google contacts and Bitrix24 may affect performance.