How to connect Google contacts and Close CRM
Create a New Scenario to Connect Google contacts and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Close CRM will be your first step. To do this, click "Choose an app," find Google contacts or Close CRM, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Google contacts node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.


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Close CRM

Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Google contacts and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Close CRM
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google contacts, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Close CRM integration works as expected. Depending on your setup, data should flow between Google contacts and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Close CRM
Google Contacts + Close CRM + Google Sheets: When a new contact is created in Google Contacts, a corresponding lead is created in Close CRM. The details of this new lead are then added as a new row in a Google Sheet for reporting purposes.
Google Contacts + Close CRM + Slack: When a new contact is created in Google Contacts, a lead is created in Close CRM. A message is then sent to a specified Slack channel notifying the team about the newly created lead, including details from the Google Contact.
Google contacts and Close CRM integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Google contacts and Close CRM
How can I connect my Google contacts account to Close CRM using Latenode?
To connect your Google contacts account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Close CRM contacts from Google contacts?
Yes, you can! Latenode's visual editor simplifies data synchronization, ensuring your Close CRM is always up-to-date with the latest information from Google contacts, saving you time and improving data accuracy.
What types of tasks can I perform by integrating Google contacts with Close CRM?
Integrating Google contacts with Close CRM allows you to perform various tasks, including:
- Create new Close CRM leads from new Google contacts automatically.
- Update Close CRM contact details when changes occur in Google contacts.
- Enrich existing Close CRM contacts with data available in Google contacts.
- Trigger email sequences in Close CRM based on Google contacts activity.
- Sync contact custom fields between Google contacts and Close CRM.
Can I filter Google contacts before syncing to Close CRM?
Yes! Latenode’s advanced filtering lets you precisely select which Google contacts sync to Close CRM, ensuring only relevant data is transferred.
Are there any limitations to the Google contacts and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial synchronization of large contact lists may take some time.
- Complex custom field mappings might require advanced configuration.
- Real-time updates depend on the Google contacts API rate limits.