How to connect Google contacts and Facebook Lead Ads
Create a New Scenario to Connect Google contacts and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Google contacts or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Google contacts node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.


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Facebook Lead Ads

Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Google contacts and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Google contacts
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google contacts, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Google contacts and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Facebook Lead Ads
Facebook Lead Ads + Google Contacts + Google Sheets: When a new lead is submitted via Facebook Lead Ads, the lead's details are used to create a new contact in Google Contacts, and the lead information is then added as a new row in a Google Sheet for tracking and analysis.
Google Contacts + Facebook Lead Ads + Mailchimp: When a new contact is created in Google Contacts, this flow checks if the contact originated from a Facebook Lead Ad. If so, the contact is added to a specific Mailchimp list for targeted marketing campaigns.
Google contacts and Facebook Lead Ads integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Google contacts and Facebook Lead Ads
How can I connect my Google contacts account to Facebook Lead Ads using Latenode?
To connect your Google contacts account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I instantly add new leads to Google contacts?
Yes, you can! Latenode's real-time triggers ensure every new Facebook Lead Ad instantly creates a new contact. Enjoy automated contact updates and lead nurturing.
What types of tasks can I perform by integrating Google contacts with Facebook Lead Ads?
Integrating Google contacts with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically create new contacts from Facebook leads.
- Enrich contact details with data from lead ad submissions.
- Segment contacts based on specific ad campaign criteria.
- Trigger personalized email sequences upon lead capture.
- Update existing contact information with new lead data.
What data from Google contacts can I access in Latenode?
You can access contact names, email addresses, phone numbers, and custom fields. Use this data to personalize your Facebook Lead Ads.
Are there any limitations to the Google contacts and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript or AI blocks.
- API rate limits of Google contacts and Facebook Lead Ads apply.
- Historical lead data migration may require batch processing.