How to connect Google contacts and Google Ads
Create a New Scenario to Connect Google contacts and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google contacts, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google contacts or Google Ads will be your first step. To do this, click "Choose an app," find Google contacts or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google contacts Node
Select the Google contacts node from the app selection panel on the right.


Google contacts

Configure the Google contacts
Click on the Google contacts node to configure it. You can modify the Google contacts URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Google contacts node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.


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Google Ads

Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Google contacts and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google contacts and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Google contacts
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google contacts, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google contacts and Google Ads integration works as expected. Depending on your setup, data should flow between Google contacts and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google contacts and Google Ads
Google Ads + Google Contacts + Google Sheets: When a new contact is created in Google Contacts, triggered by a Google Ads campaign, the automation will add a row to a Google Sheet, logging the contact's information to track ad spend effectiveness.
Google Ads + Google Contacts + Slack: When a new contact is created in Google Contacts, triggered by a Google Ads campaign, the automation will send a message to a Slack channel, alerting the sales team about the new lead and relevant ad campaign details for faster follow-up.
Google contacts and Google Ads integration alternatives

About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Google contacts and Google Ads
How can I connect my Google contacts account to Google Ads using Latenode?
To connect your Google contacts account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google contacts and click on "Connect".
- Authenticate your Google contacts and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new contacts to a Google Ads audience?
Yes, you can! Latenode's visual builder makes it simple to automate this, ensuring your ad targeting stays current and effective, saving you time and improving campaign performance.
What types of tasks can I perform by integrating Google contacts with Google Ads?
Integrating Google contacts with Google Ads allows you to perform various tasks, including:
- Create new Google Ads leads from updated Google contacts.
- Update custom audience lists in Google Ads from new contacts.
- Trigger personalized ad campaigns based on contact attributes.
- Segment audiences in Google Ads using Google contacts data.
- Sync contact data changes for better ad campaign targeting.
Can I filter contacts before adding them to Google Ads audience?
Yes! Latenode lets you filter contacts via no-code blocks, JavaScript, or AI to ensure only relevant contacts are added to your audiences.
Are there any limitations to the Google contacts and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google contacts and Google Ads APIs may affect performance.
- Complex data transformations may require JavaScript coding in Latenode.
- Initial setup requires correctly configuring API permissions for both apps.