Google Dialogflow ES and Google Ads Integration

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Automatically trigger Google Ads based on intent recognized by Google Dialogflow ES, creating personalized ad campaigns using Latenode's visual editor and flexible API integration for real-time marketing automation, paying only for execution time.

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Google Dialogflow ES

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Dialogflow ES and Google Ads

Create a New Scenario to Connect Google Dialogflow ES and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Dialogflow ES, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Dialogflow ES or Google Ads will be your first step. To do this, click "Choose an app," find Google Dialogflow ES or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Dialogflow ES Node

Select the Google Dialogflow ES node from the app selection panel on the right.

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Configure the Google Dialogflow ES

Click on the Google Dialogflow ES node to configure it. You can modify the Google Dialogflow ES URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Google Dialogflow ES node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Google Dialogflow ES and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Dialogflow ES and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Dialogflow ES, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Dialogflow ES and Google Ads integration works as expected. Depending on your setup, data should flow between Google Dialogflow ES and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Dialogflow ES and Google Ads

Google Dialogflow ES + Google Sheets + Google Ads: Whenever a user interacts with the Dialogflow ES agent, the intent detected is logged in a Google Sheet. This data can then be used to inform keyword optimization in Google Ads.

Google Ads + Google Dialogflow ES + Slack: When a Google Ads campaign's performance falls below a certain threshold (identified using Get Campaign), a message is sent to Slack. Dialogflow ES is used to formulate potential improvements to the campaign, which are included in the Slack message.

Google Dialogflow ES and Google Ads integration alternatives

About Google Dialogflow ES

Use Google Dialogflow ES in Latenode to build smart chatbots and automate customer service tasks. Connect Dialogflow to your databases, CRMs, or other apps for personalized responses. Create visual workflows that handle complex conversations without code, adding custom logic with JavaScript where needed. Scale your AI-powered interactions using Latenode's flexible automation platform.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Google Dialogflow ES and Google Ads

How can I connect my Google Dialogflow ES account to Google Ads using Latenode?

To connect your Google Dialogflow ES account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Dialogflow ES and click on "Connect".
  • Authenticate your Google Dialogflow ES and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Google Ads based on chatbot conversations?

Yes, you can! Use Latenode to trigger Google Ads campaign adjustments based on Google Dialogflow ES intent data, creating highly targeted and responsive advertising. Boost your ROI with smarter automation.

What types of tasks can I perform by integrating Google Dialogflow ES with Google Ads?

Integrating Google Dialogflow ES with Google Ads allows you to perform various tasks, including:

  • Dynamically adjusting ad bids based on real-time customer sentiment.
  • Creating personalized ad copy triggered by specific chatbot interactions.
  • Pausing ad campaigns when Google Dialogflow ES detects critical issues.
  • Adding leads captured via Google Dialogflow ES to Google Ads remarketing lists.
  • Analyzing chatbot data to optimize Google Ads keyword targeting strategies.

Can I use JavaScript with Google Dialogflow ES in Latenode flows?

Yes! Latenode allows you to use JavaScript within your Google Dialogflow ES and Google Ads workflows for advanced data manipulation and custom logic.

Are there any limitations to the Google Dialogflow ES and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Google Ads API rate limits apply to automated campaign adjustments.
  • Real-time data synchronization depends on network latency.

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