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Automatically create or update Close CRM leads from new Google Forms submissions. Latenode's visual editor and affordable pricing lets you build complex workflows without code, scaling automations using custom logic.
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Create a New Scenario to Connect Google Forms and Close CRM
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Close CRM will be your first step. To do this, click "Choose an app," find Google Forms or Close CRM, and select the appropriate trigger to start the scenario.
Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.
Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Google Forms node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.
Google Forms
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Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Google Forms and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Google Forms
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Forms, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Close CRM integration works as expected. Depending on your setup, data should flow between Google Forms and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Forms + Close CRM + Google Sheets: When a new form is submitted in Google Forms, a new lead is created in Close CRM. The form response data is then added as a new row in a Google Sheet for tracking and analysis.
Close CRM + Google Forms + Slack: When a lead's status is changed in Close CRM, a customer satisfaction survey is sent via Google Forms. Once the form is submitted, a notification is sent to a specified Slack channel.
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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How can I connect my Google Forms account to Close CRM using Latenode?
To connect your Google Forms account to Close CRM on Latenode, follow these steps:
Can I automatically create leads from form submissions?
Yes, you can! Latenode automates lead creation in Close CRM from new Google Forms submissions, saving your sales team valuable time and ensuring no lead is missed.
What types of tasks can I perform by integrating Google Forms with Close CRM?
Integrating Google Forms with Close CRM allows you to perform various tasks, including:
How do I map Google Forms fields to Close CRM lead fields?
Latenode's visual editor lets you easily map fields. Use drag-and-drop to connect form data to the appropriate Close CRM lead properties.
Are there any limitations to the Google Forms and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: