How to connect Google Forms and Data Enrichment
Create a New Scenario to Connect Google Forms and Data Enrichment
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Data Enrichment will be your first step. To do this, click "Choose an app," find Google Forms or Data Enrichment, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Data Enrichment Node
Next, click the plus (+) icon on the Google Forms node, select Data Enrichment from the list of available apps, and choose the action you need from the list of nodes within Data Enrichment.

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Authenticate Data Enrichment
Now, click the Data Enrichment node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Data Enrichment settings. Authentication allows you to use Data Enrichment through Latenode.
Configure the Google Forms and Data Enrichment Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Data Enrichment Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Data Enrichment
Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, Data Enrichment, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Data Enrichment integration works as expected. Depending on your setup, data should flow between Google Forms and Data Enrichment (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Data Enrichment
Google Forms + Data Enrichment + Google Sheets: Whenever a new response is submitted in Google Forms, the data is enriched using Data Enrichment. The enriched data, along with the original response, is then added as a new row in Google Sheets.
Google Forms + Data Enrichment + Slack: When a new form is submitted, the lead's data is enriched. If specific criteria from the enrichment are met, a notification is sent to a Slack channel to alert the sales team about a high-potential lead.
Google Forms and Data Enrichment integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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See how Latenode works
FAQ Google Forms and Data Enrichment
How can I connect my Google Forms account to Data Enrichment using Latenode?
To connect your Google Forms account to Data Enrichment on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Data Enrichment accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich form submissions with contact details?
Yes, you can automatically enrich Google Forms submissions with contact details using Latenode's Data Enrichment integration. This saves manual research and enhances lead quality automatically.
What types of tasks can I perform by integrating Google Forms with Data Enrichment?
Integrating Google Forms with Data Enrichment allows you to perform various tasks, including:
- Automatically validate email addresses collected via Google Forms.
- Enrich form submissions with social media profiles.
- Append firmographic data to form responses for lead scoring.
- Verify phone numbers submitted through Google Forms.
- Enhance customer profiles by adding location data.
Can I customize the data enrichment fields in Latenode?
Yes, Latenode allows you to specify which data enrichment fields to retrieve, optimizing workflows and reducing API costs.
Are there any limitations to the Google Forms and Data Enrichment integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data Enrichment API usage is subject to the service's rate limits.
- Data accuracy depends on the quality of data provided by the Data Enrichment service.
- Large volumes of form submissions may require optimized workflow design.