How to connect Google Forms and Google Business Profile
Create a New Scenario to Connect Google Forms and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Google Business Profile will be your first step. To do this, click "Choose an app," find Google Forms or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google Forms node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google Forms and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Google Forms
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google Forms and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Google Business Profile
Google Forms + Slack: When a customer submits a Google Forms response with a low rating, a notification is sent to a designated Slack channel to alert the business owner of the issue.
Google Business Profile + Google Forms + Google Sheets: When a new review is posted on Google Business Profile or a new form is submitted through Google Forms, the data is logged in Google Sheets for customer satisfaction analysis.
Google Forms and Google Business Profile integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Google Forms and Google Business Profile
How can I connect my Google Forms account to Google Business Profile using Latenode?
To connect your Google Forms account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post form responses as Google Business Profile updates?
Yes, you can! Latenode allows posting form responses directly to your Google Business Profile. Keep your customers informed automatically.
What types of tasks can I perform by integrating Google Forms with Google Business Profile?
Integrating Google Forms with Google Business Profile allows you to perform various tasks, including:
- Automatically create Google Business Profile posts from form submissions.
- Update business hours on Google Business Profile based on form input.
- Collect customer feedback via forms and post select testimonials.
- Manage event registrations from Google Forms and update event details.
- Send promotional offers to leads gathered through Google Forms.
How do I handle sensitive data from Google Forms safely in Latenode?
Latenode offers secure data handling with encryption and access controls, ensuring compliance with data privacy policies.
Are there any limitations to the Google Forms and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile post character limits still apply.
- Form responses require parsing and formatting for profile updates.
- Advanced logic might necessitate custom JavaScript coding.