Google Forms and WhatConverts Integration

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Automatically send Google Forms responses to WhatConverts, capturing lead source and marketing data for every submission. Scale affordably in Latenode, customizing data flows with JavaScript and tracking versions as your team collaborates on automation.

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Google Forms

WhatConverts

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Forms and WhatConverts

Create a New Scenario to Connect Google Forms and WhatConverts

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or WhatConverts will be your first step. To do this, click "Choose an app," find Google Forms or WhatConverts, and select the appropriate trigger to start the scenario.

Add the Google Forms Node

Select the Google Forms node from the app selection panel on the right.

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Google Forms

Configure the Google Forms

Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Forms

Sign In

Run node once

Add the WhatConverts Node

Next, click the plus (+) icon on the Google Forms node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.

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WhatConverts

Authenticate WhatConverts

Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.

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WhatConverts

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Connect WhatConverts

Sign In

Run node once

Configure the Google Forms and WhatConverts Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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WhatConverts Oauth 2.0

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The action ID

Run node once

Set Up the Google Forms and WhatConverts Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Forms, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and WhatConverts integration works as expected. Depending on your setup, data should flow between Google Forms and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Forms and WhatConverts

Google Forms + WhatConverts + Google Sheets: When a new form response is submitted in Google Forms, a new lead is created in WhatConverts, and the form data is added as a new row in Google Sheets for comprehensive reporting.

WhatConverts + Google Forms + Slack: When a new lead is created in WhatConverts, retrieve the associated form data from Google Forms, and send a targeted notification in Slack with the lead details and form information.

Google Forms and WhatConverts integration alternatives

About Google Forms

Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.

About WhatConverts

Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.

See how Latenode works

FAQ Google Forms and WhatConverts

How can I connect my Google Forms account to WhatConverts using Latenode?

To connect your Google Forms account to WhatConverts on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Forms and click on "Connect".
  • Authenticate your Google Forms and WhatConverts accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track leads from form submissions in WhatConverts?

Yes, you can! Latenode allows seamless data transfer from Google Forms to WhatConverts. Automatically capture lead info & analyze marketing impact with robust reporting.

What types of tasks can I perform by integrating Google Forms with WhatConverts?

Integrating Google Forms with WhatConverts allows you to perform various tasks, including:

  • Automatically creating WhatConverts leads from new Google Forms submissions.
  • Updating lead information in WhatConverts based on form responses.
  • Triggering notifications in WhatConverts for priority form submissions.
  • Enriching lead data in WhatConverts with form field information.
  • Creating custom reports in WhatConverts using Google Forms data.

What Google Forms data can I access in Latenode workflows?

You can access all form submission data, including answers, timestamps, and respondent information, for dynamic automation.

Are there any limitations to the Google Forms and WhatConverts integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time updates depend on the polling interval configured in Latenode.
  • Complex form structures might require custom data mapping in Latenode.
  • Historical form submission data may require manual import for initial setup.

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