How to connect Google Forms and Zoho CRM
Create a New Scenario to Connect Google Forms and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Zoho CRM will be your first step. To do this, click "Choose an app," find Google Forms or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Google Forms node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Google Forms and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Google Forms
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Forms and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Zoho CRM
Google Forms + Zoho CRM + Google Sheets: When a new response is submitted in Google Forms, a new lead is created or updated in Zoho CRM, and the response data is logged as a new row in Google Sheets for analysis.
Zoho CRM + Google Forms + Slack: When a new lead is created or updated in Zoho CRM, a Google Form is sent to the lead for qualification. Once the form is submitted, a notification is sent to a Slack channel to alert the sales team.
Google Forms and Zoho CRM integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Google Forms and Zoho CRM
How can I connect my Google Forms account to Zoho CRM using Latenode?
To connect your Google Forms account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zoho CRM leads from new form submissions?
Yes, you can! Latenode allows instant lead creation. Benefit from real-time data synchronization, ensuring no lead is missed, increasing conversion rates and sales efficiency.
What types of tasks can I perform by integrating Google Forms with Zoho CRM?
Integrating Google Forms with Zoho CRM allows you to perform various tasks, including:
- Create new leads in Zoho CRM from Google Forms submissions.
- Update existing contact details based on new form data.
- Send customized email responses via Zoho CRM after form submission.
- Generate reports in Zoho CRM based on form submission data.
- Trigger specific workflows in Zoho CRM based on form answers.
Can I use custom JavaScript code within my Google Forms to Zoho CRM automation?
Yes! Latenode supports custom JavaScript code. This allows you to tailor the integration logic far beyond simple data transfer and add advanced data processing.
Are there any limitations to the Google Forms and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form structures may require advanced configuration.
- Data mapping relies on matching field types between apps.
- Large data volumes may impact workflow execution time.