Google Groups and Google Ads Integration

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Automatically add new Google Groups members to Google Ads customer match lists for targeted campaigns. Latenode simplifies audience updates with flexible API integrations and keeps costs down with execution-based pricing.

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Google Groups

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Groups and Google Ads

Create a New Scenario to Connect Google Groups and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Groups, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Groups or Google Ads will be your first step. To do this, click "Choose an app," find Google Groups or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Groups Node

Select the Google Groups node from the app selection panel on the right.

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Google Groups

Configure the Google Groups

Click on the Google Groups node to configure it. You can modify the Google Groups URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Groups

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Connect Google Groups

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Google Groups node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Groups

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Google Groups

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Google Ads

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Connect Google Ads

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Run node once

Configure the Google Groups and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Groups and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Groups, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Groups and Google Ads integration works as expected. Depending on your setup, data should flow between Google Groups and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Groups and Google Ads

Google Groups + Google Ads + Google Sheets: When a new member is added to a Google Group, their information is added to a Google Ads customer list. Then, the member's email and group details are added as a new row in Google Sheets for tracking.

Google Ads + Google Groups + Slack: When a new campaign is created in Google Ads, the details are added to a new Google Group. A Slack message is then sent to a specified channel, notifying members about the new group, linking to the Google Ads campaign, and inviting members to join the group.

Google Groups and Google Ads integration alternatives

About Google Groups

Use Google Groups in Latenode to automate user management and notifications. Trigger workflows when new members join, automatically add group emails to CRMs, or send targeted updates. Latenode's visual editor makes it easy to manage group data without code, integrating them smoothly with other apps and custom logic.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Google Groups and Google Ads

How can I connect my Google Groups account to Google Ads using Latenode?

To connect your Google Groups account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Groups and click on "Connect".
  • Authenticate your Google Groups and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically target Google Ads based on group membership?

Yes, Latenode enables automated audience targeting. Trigger ad campaigns based on new Google Groups members, optimizing your ad spend and campaign relevance with zero code.

What types of tasks can I perform by integrating Google Groups with Google Ads?

Integrating Google Groups with Google Ads allows you to perform various tasks, including:

  • Create targeted Google Ads audiences from new Google Groups members.
  • Pause ads for members who leave specific Google Groups.
  • Adjust ad bids based on Google Groups engagement levels.
  • Send welcome messages to new Google Groups members through Google Ads.
  • Update audience lists in Google Ads automatically.

Whatdata canIaccessfromGoogleGroupsusingLatenodeintegration?

Latenode provides access to group member data, group settings, and activity feeds, which can be used to personalize ad campaigns and improve targeting.

Are there any limitations to the Google Groups and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google APIs may affect high-volume workflows.
  • Complex group structures may require advanced workflow configurations.
  • Real-time data synchronization depends on the polling interval.

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