Google Programmable Search Engine and Facebook Lead Ads Integration

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Google Programmable Search Engine + Facebook Lead Ads integration

Connect Google Programmable Search Engine and Facebook Lead Ads in minutes with Latenode.

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Google Programmable Search Engine

Facebook Lead Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Programmable Search Engine and Facebook Lead Ads

Create a New Scenario to Connect Google Programmable Search Engine and Facebook Lead Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Programmable Search Engine, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Programmable Search Engine or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Google Programmable Search Engine or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Google Programmable Search Engine Node

Select the Google Programmable Search Engine node from the app selection panel on the right.

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Google Programmable Search Engine

Configure the Google Programmable Search Engine

Click on the Google Programmable Search Engine node to configure it. You can modify the Google Programmable Search Engine URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Facebook Lead Ads Node

Next, click the plus (+) icon on the Google Programmable Search Engine node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Authenticate Facebook Lead Ads

Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.

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Connect Facebook Lead Ads

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Run node once

Configure the Google Programmable Search Engine and Facebook Lead Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Google Programmable Search Engine and Facebook Lead Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Programmable Search Engine, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Programmable Search Engine and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Google Programmable Search Engine and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Programmable Search Engine and Facebook Lead Ads

Facebook Lead Ads + Google Programmable Search Engine + Slack: When a new lead is submitted through Facebook Lead Ads, the flow queries Google Programmable Search Engine using keywords from the lead details. If relevant search results are found, a notification is sent to a Slack channel.

Facebook Lead Ads + Google Programmable Search Engine + Email: When a new lead is submitted through Facebook Lead Ads, the flow queries Google Programmable Search Engine using keywords from the lead details. The search results are then sent in an email to the new lead, providing relevant product or service information from the website.

Google Programmable Search Engine and Facebook Lead Ads integration alternatives

About Google Programmable Search Engine

Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.

About Facebook Lead Ads

Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.

See how Latenode works

FAQ Google Programmable Search Engine and Facebook Lead Ads

How can I connect my Google Programmable Search Engine account to Facebook Lead Ads using Latenode?

To connect your Google Programmable Search Engine account to Facebook Lead Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Programmable Search Engine and click on "Connect".
  • Authenticate your Google Programmable Search Engine and Facebook Lead Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I qualify leads using search keywords?

Yes, you can! Latenode allows you to filter Facebook Leads based on search terms from Google Programmable Search Engine, ensuring only high-intent leads are processed. Use AI to enrich lead data!

What types of tasks can I perform by integrating Google Programmable Search Engine with Facebook Lead Ads?

Integrating Google Programmable Search Engine with Facebook Lead Ads allows you to perform various tasks, including:

  • Automatically adding leads who searched specific keywords to a CRM.
  • Sending personalized follow-up emails based on search queries.
  • Creating custom audience segments in Facebook based on search behavior.
  • Notifying sales teams of high-intent leads via Slack or Microsoft Teams.
  • Updating lead scores in your marketing automation platform automatically.

How do I filter Google Programmable Search Engine results in Latenode?

Use Latenode's visual editor to create filters based on keywords, domains, or other criteria to refine the results and trigger automations.

Are there any limitations to the Google Programmable Search Engine and Facebook Lead Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Programmable Search Engine and Facebook Lead Ads apply.
  • Complex search queries may require advanced configuration.
  • Changes to the Facebook Lead Ads form structure may require workflow updates.

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