Google Vertex AI and Google Ads Integration

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Automatically optimize Google Ads campaigns using AI insights from Google Vertex AI, fine-tuning ad copy and targeting for better ROI. Latenode’s visual editor makes building this complex flow accessible, while pay-by-execution pricing keeps costs low as you scale.

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Google Vertex AI

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Vertex AI and Google Ads

Create a New Scenario to Connect Google Vertex AI and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Vertex AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Vertex AI or Google Ads will be your first step. To do this, click "Choose an app," find Google Vertex AI or Google Ads, and select the appropriate trigger to start the scenario.

Add the Google Vertex AI Node

Select the Google Vertex AI node from the app selection panel on the right.

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Configure the Google Vertex AI

Click on the Google Vertex AI node to configure it. You can modify the Google Vertex AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Google Vertex AI node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Google Vertex AI and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Vertex AI and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Vertex AI, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Vertex AI and Google Ads integration works as expected. Depending on your setup, data should flow between Google Vertex AI and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Vertex AI and Google Ads

Google Ads + Google Vertex AI + Google Sheets: This automation monitors Google Ads campaigns. When a new ad is created, its content is analyzed by Google Vertex AI to determine if it meets quality guidelines. The AI analysis and ad details are then logged into a Google Sheet for review and tracking.

Google Ads + Google Vertex AI + Slack: This automation tracks Google Ads spend. When campaign spending exceeds a defined threshold, Google Vertex AI summarizes the campaign performance. A Slack message is then sent, containing the AI-generated summary, to alert the team about the high ad spend and performance insights.

Google Vertex AI and Google Ads integration alternatives

About Google Vertex AI

Use Vertex AI in Latenode to build AI-powered automation. Quickly integrate machine learning models for tasks like sentiment analysis or image recognition. Automate data enrichment or content moderation workflows without complex coding. Latenode’s visual editor makes it easier to chain AI tasks and scale them reliably, paying only for the execution time of each flow.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Google Vertex AI and Google Ads

How can I connect my Google Vertex AI account to Google Ads using Latenode?

To connect your Google Vertex AI account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Vertex AI and click on "Connect".
  • Authenticate your Google Vertex AI and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I A/B test ad copy using AI and Google Ads?

Yes, you can! Latenode enables automated A/B testing of ad copy generated by Google Vertex AI, directly within Google Ads, to maximize ad performance and conversion rates.

What types of tasks can I perform by integrating Google Vertex AI with Google Ads?

Integrating Google Vertex AI with Google Ads allows you to perform various tasks, including:

  • Automatically generating ad copy variations using AI prompts.
  • Analyzing ad performance data to optimize campaigns.
  • Creating targeted audience segments based on AI-driven insights.
  • Optimizing bidding strategies based on predicted conversion rates.
  • Generating image variations using AI for improved click-through rates.

How can I use JavaScript with Google Vertex AI in Latenode?

Latenode supports JavaScript, letting you preprocess data or customize AI prompts before sending them to Google Vertex AI.

Are there any limitations to the Google Vertex AI and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Vertex AI and Google Ads APIs apply.
  • Complex AI models may require significant processing time.
  • Custom JavaScript code requires technical expertise.

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