How to connect GoToWebinar and Bigin by Zoho CRM
Create a New Scenario to Connect GoToWebinar and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find GoToWebinar or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the GoToWebinar node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

GoToWebinar
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Bigin by Zoho CRM

Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the GoToWebinar and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Bigin by Zoho CRM
Trigger on Webhook
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GoToWebinar
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Webhook response

Save and Activate the Scenario
After configuring GoToWebinar, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between GoToWebinar and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Bigin by Zoho CRM
GoToWebinar + Bigin by Zoho CRM + Zoho Campaigns: When a new registrant signs up for a webinar in GoToWebinar, a new contact is created in Bigin by Zoho CRM, and that contact is then added to a specified campaign in Zoho Campaigns.
GoToWebinar + Bigin by Zoho CRM + Slack: When a new registrant signs up for a webinar in GoToWebinar, their record in Bigin by Zoho CRM is updated, and a notification is sent to a specific Slack channel to inform the sales team.
GoToWebinar and Bigin by Zoho CRM integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ GoToWebinar and Bigin by Zoho CRM
How can I connect my GoToWebinar account to Bigin by Zoho CRM using Latenode?
To connect your GoToWebinar account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add webinar attendees to Bigin as contacts?
Yes, you can! Latenode’s visual editor simplifies automating contact creation, ensuring no lead is missed. Plus, scale efficiently with advanced logic and built-in error handling.
What types of tasks can I perform by integrating GoToWebinar with Bigin by Zoho CRM?
Integrating GoToWebinar with Bigin by Zoho CRM allows you to perform various tasks, including:
- Automatically create new Bigin contacts from GoToWebinar registrants.
- Update contact details in Bigin based on GoToWebinar attendance.
- Create Bigin deals when a GoToWebinar attendee meets certain criteria.
- Send personalized follow-up emails via Bigin after a webinar.
- Track webinar attendance in Bigin for lead scoring and segmentation.
Can I use JavaScript to transform GoToWebinar data before sending it to Bigin?
Yes! Latenode lets you use JavaScript for complex data transformations, enriching Bigin records with webinar details.
Are there any limitations to the GoToWebinar and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom fields in Bigin may require JavaScript for data mapping.
- Rate limits imposed by GoToWebinar and Bigin API still apply.
- Historical data migration may require a custom workflow and careful planning.