How to connect GoToWebinar and Close CRM
Create a New Scenario to Connect GoToWebinar and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Close CRM will be your first step. To do this, click "Choose an app," find GoToWebinar or Close CRM, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the GoToWebinar node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the GoToWebinar and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Close CRM
Trigger on Webhook
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Save and Activate the Scenario
After configuring GoToWebinar, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Close CRM integration works as expected. Depending on your setup, data should flow between GoToWebinar and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Close CRM
GoToWebinar + Close CRM + Slack: When a new webinar is created in GoToWebinar, the automation searches for leads in Close CRM. If a lead exists, a notification is sent to a Slack channel informing the sales team about the webinar and related lead.
Close CRM + GoToWebinar + Google Sheets: When a new lead is created in Close CRM, the automation creates a registrant in GoToWebinar and logs the lead's information and webinar registration details into a Google Sheet for reporting.
GoToWebinar and Close CRM integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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FAQ GoToWebinar and Close CRM
How can I connect my GoToWebinar account to Close CRM using Latenode?
To connect your GoToWebinar account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from webinar registrants?
Yes, you can! Latenode automates lead creation in Close CRM from GoToWebinar registrations. Eliminate manual entry and ensure prompt follow-up, boosting sales efficiency.
What types of tasks can I perform by integrating GoToWebinar with Close CRM?
Integrating GoToWebinar with Close CRM allows you to perform various tasks, including:
- Creating new leads in Close CRM for each GoToWebinar registrant.
- Updating lead information in Close CRM based on webinar attendance.
- Triggering follow-up emails in Close CRM after a webinar ends.
- Segmenting leads in Close CRM based on webinar engagement.
- Adding webinar recordings to Close CRM lead profiles.
Can I use JavaScript to transform GoToWebinar data on Latenode?
Yes! Latenode lets you use JavaScript to transform data, unlocking advanced GoToWebinar customizations beyond simple field mapping.
Are there any limitations to the GoToWebinar and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical GoToWebinar data prior to integration may not be automatically synced.
- Custom field mapping requires familiarity with GoToWebinar and Close CRM data structures.
- Complex workflows with high data volumes may require optimization for performance.