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Automatically send GoToWebinar attendee data to Facebook Conversions for enhanced ad targeting. Latenode’s visual editor and affordable execution pricing make it easier to optimize campaigns and personalize the event experience.
Connect GoToWebinar and Facebook Conversions in minutes with Latenode.
Create GoToWebinar to Facebook Conversions workflow
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GoToWebinar
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Create a New Scenario to Connect GoToWebinar and Facebook Conversions
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Facebook Conversions will be your first step. To do this, click "Choose an app," find GoToWebinar or Facebook Conversions, and select the appropriate trigger to start the scenario.
Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.
GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the GoToWebinar node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.
GoToWebinar
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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the GoToWebinar and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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GoToWebinar
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring GoToWebinar, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Facebook Conversions integration works as expected. Depending on your setup, data should flow between GoToWebinar and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
GoToWebinar + Facebook Conversions + Google Sheets: When a new person registers for a webinar in GoToWebinar, the information is added as a new row to a Google Sheet, and a Facebook Conversion event is sent.
Facebook Conversions + GoToWebinar + Slack: When a Facebook conversion event occurs, create a registrant in GoToWebinar, then send a notification to a Slack channel to inform the sales team.
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my GoToWebinar account to Facebook Conversions using Latenode?
To connect your GoToWebinar account to Facebook Conversions on Latenode, follow these steps:
Can I track webinar registrations as Facebook Conversions?
Yes, you can! Latenode allows mapping GoToWebinar registrations to Facebook, optimizing ad spend using real-time conversion data. Use our visual editor to define custom event parameters.
What types of tasks can I perform by integrating GoToWebinar with Facebook Conversions?
Integrating GoToWebinar with Facebook Conversions allows you to perform various tasks, including:
Can I filter GoToWebinar registrants before sending data to Facebook?
Yes, Latenode provides conditional logic, allowing you to filter webinar registrants based on specific criteria before sending the data to Facebook Conversions.
Are there any limitations to the GoToWebinar and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: