How to connect GoToWebinar and Facebook Conversions
Create a New Scenario to Connect GoToWebinar and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Facebook Conversions will be your first step. To do this, click "Choose an app," find GoToWebinar or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the GoToWebinar node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the GoToWebinar and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
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Save and Activate the Scenario
After configuring GoToWebinar, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Facebook Conversions integration works as expected. Depending on your setup, data should flow between GoToWebinar and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Facebook Conversions
GoToWebinar + Facebook Conversions + Google Sheets: When a new person registers for a webinar in GoToWebinar, the information is added as a new row to a Google Sheet, and a Facebook Conversion event is sent.
Facebook Conversions + GoToWebinar + Slack: When a Facebook conversion event occurs, create a registrant in GoToWebinar, then send a notification to a Slack channel to inform the sales team.
GoToWebinar and Facebook Conversions integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ GoToWebinar and Facebook Conversions
How can I connect my GoToWebinar account to Facebook Conversions using Latenode?
To connect your GoToWebinar account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track webinar registrations as Facebook Conversions?
Yes, you can! Latenode allows mapping GoToWebinar registrations to Facebook, optimizing ad spend using real-time conversion data. Use our visual editor to define custom event parameters.
What types of tasks can I perform by integrating GoToWebinar with Facebook Conversions?
Integrating GoToWebinar with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending webinar registration data to Facebook Conversions.
- Tracking attendance to trigger custom conversion events in Facebook.
- Creating custom audiences in Facebook based on webinar engagement.
- Measuring the ROI of your Facebook ads based on webinar sign-ups.
- Syncing lead data collected during webinars with Facebook Custom Audiences.
Can I filter GoToWebinar registrants before sending data to Facebook?
Yes, Latenode provides conditional logic, allowing you to filter webinar registrants based on specific criteria before sending the data to Facebook Conversions.
Are there any limitations to the GoToWebinar and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the API rate limits of both platforms.
- Complex data transformations may require custom JavaScript code.
- Historical data migration from GoToWebinar might require a separate process.