How to connect GoToWebinar and Google Business Profile
Create a New Scenario to Connect GoToWebinar and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Google Business Profile will be your first step. To do this, click "Choose an app," find GoToWebinar or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the GoToWebinar node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the GoToWebinar and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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GoToWebinar
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Webhook response

Save and Activate the Scenario
After configuring GoToWebinar, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Google Business Profile integration works as expected. Depending on your setup, data should flow between GoToWebinar and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Google Business Profile
GoToWebinar + Mailchimp + Google Business Profile: When a new webinar is scheduled in GoToWebinar, automatically create a new subscriber in Mailchimp. Subsequently, create a post on Google Business Profile promoting the upcoming webinar.
GoToWebinar + Google Business Profile + Slack: Once a GoToWebinar recording is available, create a post on Google Business Profile announcing the recording. Subsequently, notify the team in a designated Slack channel with a link to the recording.
GoToWebinar and Google Business Profile integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ GoToWebinar and Google Business Profile
How can I connect my GoToWebinar account to Google Business Profile using Latenode?
To connect your GoToWebinar account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post webinar recordings to Google Business Profile?
Yes, you can! Latenode's visual editor makes it simple. Automatically share webinar recordings, boosting engagement and driving traffic directly from your Google Business Profile.
What types of tasks can I perform by integrating GoToWebinar with Google Business Profile?
Integrating GoToWebinar with Google Business Profile allows you to perform various tasks, including:
- Automatically posting upcoming webinars as Google Business Profile events.
- Sharing webinar registration links on your Google Business Profile.
- Updating your Google Business Profile with webinar recordings.
- Gathering leads from GoToWebinar and updating customer lists on Google Business Profile.
- Triggering promotional posts on Google Business Profile after a webinar concludes.
Can I filter GoToWebinar registrants before posting to Google Business Profile?
Yes, using Latenode's logic blocks, you can filter registrants based on criteria, ensuring relevant promotions appear on your Google Business Profile.
Are there any limitations to the GoToWebinar and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile has daily posting limits that apply to automated posts.
- Complex data transformations may require JavaScript knowledge.
- Real-time webinar data might experience slight delays in updating Google Business Profile.