GoToWebinar and Salesmate Integration

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Automatically create Salesmate leads from GoToWebinar registrants, enriching records using Latenode's visual editor. Scale your marketing automation affordably and add custom logic with JavaScript.

GoToWebinar + Salesmate integration

Connect GoToWebinar and Salesmate in minutes with Latenode.

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Automate your workflow

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GoToWebinar

Salesmate

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect GoToWebinar and Salesmate

Create a New Scenario to Connect GoToWebinar and Salesmate

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Salesmate will be your first step. To do this, click "Choose an app," find GoToWebinar or Salesmate, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node

Select the GoToWebinar node from the app selection panel on the right.

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Configure the GoToWebinar

Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Salesmate Node

Next, click the plus (+) icon on the GoToWebinar node, select Salesmate from the list of available apps, and choose the action you need from the list of nodes within Salesmate.

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Authenticate Salesmate

Now, click the Salesmate node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesmate settings. Authentication allows you to use Salesmate through Latenode.

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Configure the GoToWebinar and Salesmate Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the GoToWebinar and Salesmate Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring GoToWebinar, Salesmate, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Salesmate integration works as expected. Depending on your setup, data should flow between GoToWebinar and Salesmate (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect GoToWebinar and Salesmate

GoToWebinar + Google Sheets + Salesmate: When a new registrant is added to a GoToWebinar webinar, their information is added to a Google Sheet. Salesmate is then updated with the new contact information or a new contact is created if one doesn't exist.

Salesmate + GoToWebinar + Mailchimp: When a new contact is created in Salesmate, they are automatically registered for a specified webinar in GoToWebinar. After the webinar concludes, the contact is added to a specific list in Mailchimp for targeted follow-up.

GoToWebinar and Salesmate integration alternatives

About GoToWebinar

Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.

About Salesmate

Automate Salesmate tasks within Latenode to streamline sales processes. Trigger actions like lead creation or deal updates based on events in other apps. Connect Salesmate to your marketing stack, enrich data, and manage follow-ups using visual workflows and custom logic, avoiding manual data entry. Scale your sales automation without code, paying only for execution time.

See how Latenode works

FAQ GoToWebinar and Salesmate

How can I connect my GoToWebinar account to Salesmate using Latenode?

To connect your GoToWebinar account to Salesmate on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select GoToWebinar and click on "Connect".
  • Authenticate your GoToWebinar and Salesmate accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add webinar attendees to Salesmate?

Yes, you can! Latenode automates attendee syncing, creating new Salesmate contacts. Free up your time and focus on nurturing leads generated from your GoToWebinar events.

What types of tasks can I perform by integrating GoToWebinar with Salesmate?

Integrating GoToWebinar with Salesmate allows you to perform various tasks, including:

  • Create new Salesmate contacts from GoToWebinar registrants.
  • Update Salesmate deals based on webinar attendance.
  • Send personalized follow-up emails after a webinar.
  • Add tags to Salesmate contacts based on webinar interactions.
  • Trigger internal notifications for key webinar events.

Can I use JavaScript to process GoToWebinar data on Latenode?

Yes, Latenode lets you use JavaScript to transform GoToWebinar data before sending it to Salesmate for customized automation flows.

Are there any limitations to the GoToWebinar and Salesmate integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex webinar reports may require custom JavaScript parsing.
  • API rate limits of GoToWebinar and Salesmate may impact high-volume workflows.
  • Real-time data synchronization depends on the GoToWebinar API availability.

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