How to connect GoToWebinar and Serper
Create a New Scenario to Connect GoToWebinar and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Serper will be your first step. To do this, click "Choose an app," find GoToWebinar or Serper, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the GoToWebinar node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the GoToWebinar and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring GoToWebinar, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Serper integration works as expected. Depending on your setup, data should flow between GoToWebinar and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Serper
GoToWebinar + Serper + Google Sheets: When a new upcoming webinar is scheduled in GoToWebinar, Serper is used to research related keywords. These keywords are then added as a new row in Google Sheets, helping to improve SEO.
Serper + GoToWebinar + Slack: Serper searches for competitor webinars. If relevant webinars are found, a notification is sent to a designated Slack channel, prompting the marketing team to schedule a GoToWebinar analysis.
GoToWebinar and Serper integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ GoToWebinar and Serper
How can I connect my GoToWebinar account to Serper using Latenode?
To connect your GoToWebinar account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically analyze webinar topics using Serper?
Yes, you can! Latenode allows you to trigger Serper's analysis when a new GoToWebinar is scheduled, gaining insights to optimize content and improve SEO.
What types of tasks can I perform by integrating GoToWebinar with Serper?
Integrating GoToWebinar with Serper allows you to perform various tasks, including:
- Enrich webinar registration data with SEO keywords from Serper.
- Automate competitive analysis of webinar topics via search results.
- Generate targeted ad campaigns based on webinar content and Serper data.
- Monitor SERP rankings for keywords related to upcoming webinars.
- Create reports summarizing webinar performance and search landscape.
Can I trigger actions in GoToWebinar based on Serper data?
Yes, you can. Use Serper's search insights to update webinar descriptions, suggest relevant speakers, or optimize promotional content via Latenode.
Are there any limitations to the GoToWebinar and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows may require intermediate JavaScript or AI steps.
- Rate limits of GoToWebinar and Serper APIs apply to Latenode workflows.
- Historical data from GoToWebinar prior to integration may not be accessible.