Connect Gravity Forms and Google Analytics Integrations

Swap Apps

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Gravity Forms and Google Analytics

Integrating Gravity Forms with Google Analytics opens up a world of insights into how users interact with your forms. By capturing form submissions and tracking events, you can analyze user behavior and optimize conversion rates effectively. Platforms like Latenode make this connection seamless, allowing you to set up automated workflows without the need for coding. With this integration, every form submission can be a valuable data point in your analytics strategy.

Step 1: Create a New Scenario to Connect Gravity Forms and Google Analytics

Step 2: Add the First Step

Step 3: Add the Gravity Forms Node

Step 4: Configure the Gravity Forms

Step 5: Add the Google Analytics Node

Step 6: Authenticate Google Analytics

Step 7: Configure the Gravity Forms and Google Analytics Nodes

Step 8: Set Up the Gravity Forms and Google Analytics Integration

Step 9: Save and Activate the Scenario

Step 10: Test the Scenario

Why Integrate Gravity Forms and Google Analytics?

Integrating Gravity Forms with Google Analytics offers powerful insights into user behavior and form performance, making it an essential setup for website administrators and marketers. Gravity Forms, known for its user-friendly interface and customizable forms, allows you to collect valuable data from your users. By linking this data with Google Analytics, you can track how users interact with your forms and optimize accordingly.

Here are some key benefits of integrating Gravity Forms with Google Analytics:

  • Enhanced Data Tracking: You can monitor form submissions and user interactions in real time, leading to informed decisions based on actual data.
  • Conversion Tracking: By tracking form submissions as events in Google Analytics, you can measure the effectiveness of your marketing campaigns and improve conversion rates.
  • User Behavior Insights: Understand how users navigate through your forms, identifying areas causing friction that could lead to abandonment.
  • Goal Setting: Set up specific goals in Google Analytics for each form to measure success and gather actionable insights.

To successfully integrate Gravity Forms with Google Analytics, follow these steps:

  1. First, ensure that you have the Gravity Forms plugin installed and activated on your WordPress site.
  2. Next, create the forms you want to track, configuring the fields according to your needs.
  3. Then, install the Google Analytics plugin, or manually add the Google Analytics tracking code to your site.
  4. To track form submissions, you can configure Gravity Forms to send event tracking data to Google Analytics by using custom JavaScript or third-party integration platforms like Latenode, which simplifies the process without coding.
  5. Finally, verify that your events and goals are correctly set up and start monitoring your data in Google Analytics.

By utilizing this integration, you pave the way for data-driven decisions that can significantly enhance user experience and overall site performance. The combination of Gravity Forms’ capabilities with Google Analytics provides a comprehensive view of how users interact with your site, enabling you to continually improve and adapt your strategies.

Most Powerful Ways To Connect Gravity Forms and Google Analytics?

Connecting Gravity Forms to Google Analytics can significantly enhance your ability to track user interactions and measure the effectiveness of your forms. Here are three powerful ways to achieve this integration:

  1. Using Google Tag Manager:

    Google Tag Manager (GTM) allows you to manage tracking codes and scripts without altering your website's code. By setting up a trigger in GTM to track form submissions from Gravity Forms, you can send data to Google Analytics. Here’s how:

    • Create a new trigger in GTM for form submissions.
    • Set the trigger to fire when a specific form is submitted.
    • Use the "Google Analytics: Universal Analytics" tag to send the event to Google Analytics.
  2. Custom JavaScript Tracking:

    If you want more control over the data sent to Google Analytics, implementing custom JavaScript tracking is a great option. By using the Gravity Forms’ built-in hooks, you can write a JavaScript function that triggers upon form submission. This function can push a data layer event to Google Analytics.

    For instance, you can use the gform_post_submission hook to execute your tracking code:

    • Add a custom script in your theme or via a plugin to capture form submissions.
    • Use ga('send', 'event', ...); to track the submission as an event in Google Analytics.
  3. Integration Platforms like Latenode:

    Latenode is a powerful no-code integration platform that can seamlessly connect Gravity Forms and Google Analytics. With its intuitive interface, you can automate data transfers and setup triggers without writing any code. Here’s how to use Latenode:

    • Connect your Gravity Forms account to Latenode.
    • Create a workflow that triggers on form submission events.
    • Map the form data to Google Analytics parameters, sending real-time analytics tracking.

By using these methods, you can effectively link Gravity Forms with Google Analytics, allowing for deeper insights into user behavior and form performance. Choose the method that best fits your needs and technical comfort level.

How Does Gravity Forms work?

Gravity Forms is a robust form-building plugin for WordPress that allows users to create custom forms without any coding knowledge. Its power lies not only in form creation but also in its ability to seamlessly integrate with various third-party applications. This integration capability enhances the functionality of the forms by allowing them to send and receive data from other platforms, streamlining workflows, and improving efficiency.

Integrations with Gravity Forms typically work through webhooks, add-ons, or integration platforms. Users can connect their forms with popular services by configuring these integrations directly within the Gravity Forms settings. The process usually involves selecting the desired service, authenticating the connection, and mapping form fields to corresponding data fields in the external application. This allows for automatic data transfer, such as adding new leads to a CRM or updating mailing lists in email marketing software.

One great example of an integration platform that works smoothly with Gravity Forms is Latenode. Using Latenode, users can create custom integrations to connect Gravity Forms with many other applications without writing a single line of code. This visual interface simplifies the integration process and allows users to design their workflows intuitively, such as automating notifications or updating databases based on form submissions.

In summary, Gravity Forms provides a user-friendly way to create versatile forms while enabling powerful integrations that enhance functionality. By leveraging tools like Latenode, users can easily connect their forms with various external applications, facilitating a more efficient data management process and ensuring a seamless user experience.

How Does Google Analytics work?

Google Analytics is a powerful tool designed to help businesses track and analyze their website traffic and user behavior. One of the platform's strengths lies in its ability to integrate with various other applications and services, enhancing its functionality and providing deeper insights. Integrations allow users to connect their analytics with CRM systems, marketing tools, and even project management platforms to streamline data collection and reporting.

In practice, integrations often work through APIs (Application Programming Interfaces), which facilitate communication between Google Analytics and other software. By leveraging these APIs, users can automate data flow, ensuring that information is consistently updated across platforms. For example, if a user integrates Google Analytics with a marketing automation tool, they can directly send user behavior data to refine targeting strategies and enhance campaign performance.

  1. Set Up Tracking: Ensure Google Analytics is set up correctly to collect the data you wish to analyze.
  2. Choose Integration Platform: Select an integration platform like Latenode that supports Google Analytics connections.
  3. Establish Connections: Use the integration tool to link Google Analytics with your desired applications.
  4. Monitor and Adjust: Regularly review the integration's performance to optimize data usage and reporting.

By utilizing integration platforms like Latenode, businesses can transform how they analyze their data. These connections enable a holistic view of user interactions, allowing for more informed decision-making and targeted marketing initiatives. Ultimately, the ability to seamlessly combine Google Analytics with other tools is crucial for maximizing the impact of your digital marketing efforts.

FAQ Gravity Forms and Google Analytics

How do I set up Gravity Forms to track form submissions in Google Analytics?

To track form submissions in Google Analytics using Gravity Forms, follow these steps:

  1. Navigate to your Gravity Forms settings in the WordPress dashboard.
  2. Select the form you want to track.
  3. In the form settings, enable the Google Analytics Add-On.
  4. Choose the appropriate tracking settings, such as event category, action, and label.
  5. Save your changes and test the form to ensure the submissions are being tracked in Google Analytics.

What specific data can I track from Gravity Forms in Google Analytics?

With the integration, you can track various data points, including:

  • Form submissions as events.
  • Submission counts.
  • User engagement metrics.
  • Conversion rates for different forms.
  • Field-specific data if set to capture custom events.

Can I customize the event tracking for different forms?

Yes, you can customize the event tracking for different forms in Gravity Forms. When setting up the Google Analytics Add-On for each form, you have the option to define:

  • Event Category
  • Event Action
  • Event Label

This allows you to differentiate between forms and track specific user interactions effectively.

Do I need to have Google Analytics set up in my WordPress site before integrating with Gravity Forms?

Yes, it is essential to have Google Analytics set up on your WordPress site prior to integrating it with Gravity Forms. You must:

  • Obtain a Google Analytics tracking ID.
  • Install and configure the Google Analytics tracking code on your site.

Once this is done, you can successfully integrate it with Gravity Forms to start tracking form submissions.

What if I encounter issues tracking form submissions in Google Analytics?

If you encounter issues, consider the following troubleshooting steps:

  • Verify that the Google Analytics tracking ID is correctly entered in your site's settings.
  • Ensure the Gravity Forms Google Analytics Add-On is properly configured.
  • Check for JavaScript errors in the console that may interfere with event tracking.
  • Test the form submissions after verifying all settings to see if the events are logged.
  • Consult the Gravity Forms and Google Analytics documentation for specific guidance.

Reviews

Discover User Insights and Expert Opinions on Automation Tools 🚀

Livia F.

Owner and Developer Computer Software
November 8, 2024

I am being able to reduce the time of building my backend and still have low costs. The other platforms are way more expensive. And its always easier to measure the expenses of a scenario with  Latenode. The customer suppost always respond super fast.

Hoang T.

Education Management
September 5, 2024

Latenode and their support team have been great and responsive in providing my team with support in creating a workflow where our data from Google Sheet Form Submissions will take the users that submitted the form and then use our OpenAI API to create newsletters to send to them. Latenode's price point and use of credits through execution time allows it to be a cheaper alternative to Zapier or Make. Drag and drop modules give it a familiar experience when compared to its competitors and get the same job done at a cost-effective price.

Hemanth Kumar B.

Automation Expert
July 25, 2024

Relaible alternative to Zapier and Make with Extended Functionality -JS Node, Headless Browser, AI Assistant. Ease of use and Support Quality

John T.

Marketing and Advertising, Self-employed
May 31, 2024

Affordable Automation with Robust Features – I've been using Latenode for over a month now, and I already prefer it over more popular options like Zapier, Pabbly, or Make. The biggest advantage of Latenode is its significantly lower automation costs, all while maintaining the same robust features. The only downside is the limited integrations, but that's understandable given that it's a newer player in the market. Overall, Latenode offers excellent value and has quickly become my go-to for automation needs. Significantly lower automation costs compared to Zapier, Pabbly, and Make Maintains the same robust features as more popular platforms Excellent value for money. Limited integrations due to being a newer player in the market

Petar V.

CEO, Computer Software
October 25, 2024

Best low code tool on market!! I am just starting my journey deeper but for time now this tool is excellent and it is far most better then make.com. I especially like the ease of use and the fact that for Google services, there's no need to manually go to the API or the Google console to look for the Client ID and similar things. For now evertyhing is perfectly fitted to my needs

Long N.

CEO, Software
October 25, 2024

I love this app! Completely perfect trial, I hope you guy can grow more. I love how they support users, in my case, there is a bug that make my own logics didn't work, but they support ASAP, fix the bug very soon, I want this app to grow!

Srivamshi

@Srivamshi
April 29, 2024

Latenode = budget-friendly automation hero. Does everything I need, simple interface, great value. Ditch the expensive options! 😀

Mike Kirshtein

Founder & Leadership at Audax Group
March 5, 2024

Latenode has replaced Zapier and Make⚡️ Our business requires us to send lots of webhooks every day and we need a reliable service that's easy on the pockets and that's Latenode.

Loïc Pipoz

@LoïcPipoz
February 23, 2024

Really good solution to automate anything with any API ! Nice integration of IA. Would love if launching service on AWS EU !! 🔥

Mohamad Eldeeb

@mohamad_eldeeb
April 10, 2024

Really good solution to automate anything with any API ! Nice integration of AI.

Nabil Narin

@NabilNarin
July 6, 2024

Latenode overall are great! 🚀 Its great to see latenode because it offers cheaper price and also the platform are easy to navigate and not to steep for learning but maybe the documentation should be updated. everything else are perfect!

Chandresh Yadav

@ChandreshYadav
July 7, 2024

Works fine cheaper then Zapier! 💸

Ryan

@Ryan
April 29, 2024

Latenode A Great Choice For Low Code. I have been working with Latenode for about 5 months moving some flows from other services. The move has been great and the team is very responsive when help was needed to learn the new system. Their pricing is better than I have seen anywhere else 🔥

Hammad Hafeez

@HammadHafeez
July 10, 2024

Latenode is Hero 🚀 Latenode blows away the competition with its unbeatable services: 99% uptime automations, affordable pricing saves me money, and the user-friendly interface keeps things running smooth plus for complex tasks, I can add custom code and headless browser automation. Forget Zapier, Latenode is my new workflow automation!

Wael Esmair

@Wael_Esmair
March 21, 2024

Latenode is an extremely impressive product! Latenode's support for custom code has allowed us to tailor automation solutions precisely to our (and our clients) needs. The platform is super flexible and we are very excited to see what other non-typical use cases we can implement using their product. Support is very helpful and it's nice to know that we have a whole community to lean on.

Sri Vamshi

April 29, 2024

Latenode is a hidden gem! If you use Zapier for automation, check this out. Super similar features but way, WAY more affordable. The free plan is generous, and it's easy to set up workflows even if you're not tech-savvy. Perfect for small businesses or anyone wanting to simplify their life with automation on a budget. Highly recommend!

Doug

@Doug
March 6, 2024

Beginning of Great Things. They're new, but doing an excellent job providing a very serious alternative to their competition. As a beginner, Latenodes documentation, templates and affiliate connections are all helpful to get your flow ideas started. Very friendly to communicate with and looking forward to their success 🚀

Carlos Jimenez

@CarlosJimenez
August 28, 2024

Best automation tool for the price. The price model is excelent for complex automation. The integrations are dev friendly and the Code optiones are a life saver. I think this software is a incredible product with an awesome future 🚀

Celiker Atak

@Celiker_Atak
April 15, 2024

Latenode is a powerful automation tool. Zapier is a powerful automation tool that can help businesses of all sizes save time and money. It's easy to use, even for those with no coding experience, and it can connect hundreds of different apps and services. However, it can be expensive for some users, and it can be difficult to troubleshoot when things go wrong.The best part of the application is that it is a cheaper system compared to other platforms 🔥

Stockton F.

@stockton_fisher
March 11, 2024

I honestly love how Latenode has approached automation. The "low-code" approach is perfect for my needs. I'm not a developer, but with the help of their AI helper I can get cool stuff done very quickly! For most of the time, the beautiful drag-n-drop canvas gets the job done very efficiently. I also love their method of creating your own "connectors" using nodules. Makes it very easy to re-use custom connection nodes in other scenarios. The pricing also makes a lot of sense if you're doing "less" but "longer running" processes.

Christian Jade Yap Samson

@ChristianJade
April 6, 2024

You must try it! 🔥 I've been blown away by Latenode's ease of use and affordability. As someone who's currently testing it out, I can honestly say it's exceeded my expectations at every turn. The platform itself is incredibly intuitive. They've struck a perfect balance between no-code and low-code functionality, making it accessible for beginners but powerful enough for complex automations. The best part? During my testing phase, I haven't encountered a single error. Everything has run smoothly and exactly as intended. Latenode is a game-changer for anyone looking to streamline their workflows without breaking the bank. It's a must-try for anyone looking to boost their productivity.

Hoang

@Hoang
September 6, 2024

Latenode, awesome support from the team and automation 🚀 Latenode and their support team have been great and responsive in providing my team with support in creating a workflow where our data from Google Sheet Form Submissions will take the users that submitted the form and then use our OpenAI API to create newsletters to send to them. Their price point and use of credits through execution time allows it to be a cheaper alternative to Zapier or Make. Drag and drop modules give it a familiar experience when compared to its competitors and get the same job done at a cost-effective price.

Leland Best

@Leland_Best
April 1, 2024

Finally found what I was looking for...Even before seeing what was under the hood and meeting face to face with Daniel (CMO), I was already impressed with the business model compared to the others. As someone who's been marketing software products for over 2 decades, and a user of all things automation (to some extent or another) such as Zapier, Pabbly, n8n, and Active Pieces; I felt compelled to go right for a partnership deal with these guys. It was kind of a no-brainer. Looking forward to building some incredible automations for businesses around the world with this team.

Backed by