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How to connect Gumroad and Google Ads
Create a New Scenario to Connect Gumroad and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gumroad, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gumroad or Google Ads will be your first step. To do this, click "Choose an app," find Gumroad or Google Ads, and select the appropriate trigger to start the scenario.
Add the Gumroad Node
Select the Gumroad node from the app selection panel on the right.
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Add the Google Ads Node
Next, click the plus (+) icon on the Gumroad node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Gumroad and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gumroad and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Gumroad, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gumroad and Google Ads integration works as expected. Depending on your setup, data should flow between Gumroad and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gumroad and Google Ads
Gumroad + Google Ads: When a sale occurs in Gumroad, search for a matching ad campaign in Google Ads and then get the campaign. Based on the sales spike, the ads campaigns are updated accordingly, this allows you to automatically boost matching Facebook ad campaigns to capitalize on the trend.
Google Ads + Gumroad + Mailchimp: When a Google Ads campaign triggers an offline conversion, indicating a successful sale, the details are sent to Gumroad to confirm the transaction. Once confirmed, the customer is added to a specific list in Mailchimp to initiate targeted marketing.
Gumroad and Google Ads integration alternatives
About Gumroad
Automate Gumroad sales & customer workflows with Latenode. When a sale occurs, trigger follow-up emails, add customers to your CRM, or update inventory. Latenode’s visual editor lets you design complex logic without code, adding custom actions or data transforms. Scale your e-commerce without manual steps.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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FAQ Gumroad and Google Ads
How can I connect my Gumroad account to Google Ads using Latenode?
To connect your Gumroad account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gumroad and click on "Connect".
- Authenticate your Gumroad and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Google Ads bids based on Gumroad sales?
Yes, you can! Latenode allows dynamic bid adjustments, optimizing ad spend based on real-time Gumroad sales data. This ensures higher ROI and efficient marketing campaigns.
What types of tasks can I perform by integrating Gumroad with Google Ads?
Integrating Gumroad with Google Ads allows you to perform various tasks, including:
- Create Google Ads audiences from Gumroad customer data.
- Track Google Ads conversions based on Gumroad sales events.
- Pause or activate ads based on Gumroad product inventory.
- Send Gumroad purchase data to Google Ads for enhanced reporting.
- Update Google Ads keywords based on Gumroad product performance.
What Gumroad data can I access and use within Latenode workflows?
You can access data such as sales, customers, products, and subscriptions. Use this to trigger Google Ads automations.
Are there any limitations to the Gumroad and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Gumroad data may require initial manual import.
- Google Ads API usage limits are governed by Google's policies.
- Complex workflows might require JavaScript knowledge.
