How to connect Help Scout and Facebook Conversions
Create a New Scenario to Connect Help Scout and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Help Scout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Help Scout or Facebook Conversions will be your first step. To do this, click "Choose an app," find Help Scout or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Help Scout Node
Select the Help Scout node from the app selection panel on the right.


Help Scout

Configure the Help Scout
Click on the Help Scout node to configure it. You can modify the Help Scout URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Help Scout node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Help Scout and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Help Scout and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Help Scout, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Help Scout and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Help Scout and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Help Scout and Facebook Conversions
Help Scout + Shopify + Facebook Conversions: When a conversation is closed in Help Scout, this automation checks if the customer has placed an order in Shopify. If an order exists, a conversion event is sent to Facebook Conversions, attributing the purchase to the Help Scout interaction.
Facebook Conversions + Help Scout + Google Sheets: This automation tracks conversion events in Facebook Conversions. When a new conversion event is recorded, it triggers the creation of a new chat thread in Help Scout and then adds a row to a Google Sheet, logging the event data alongside Help Scout interaction details.
Help Scout and Facebook Conversions integration alternatives

About Help Scout
Automate Help Scout within Latenode to streamline support workflows. Automatically escalate urgent tickets, update customer profiles, and trigger proactive outreach based on support interactions. Centralize Help Scout data with other systems in visual workflows. Use AI and scripting for advanced routing or analysis.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Help Scout and Facebook Conversions
How can I connect my Help Scout account to Facebook Conversions using Latenode?
To connect your Help Scout account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Help Scout and click on "Connect".
- Authenticate your Help Scout and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Help Scout tickets as Facebook Conversions?
Yes, you can! Latenode lets you trigger Facebook Conversions events from new Help Scout tickets. This offers valuable insight into support-driven conversions and campaign performance.
What types of tasks can I perform by integrating Help Scout with Facebook Conversions?
Integrating Help Scout with Facebook Conversions allows you to perform various tasks, including:
- Track new Help Scout ticket creation as a lead event in Facebook.
- Send custom Facebook Conversion events based on Help Scout ticket tags.
- Update Facebook Custom Audiences based on Help Scout customer properties.
- Trigger Facebook ad campaigns based on Help Scout support interactions.
- Analyze support interactions and conversion data in a unified dashboard.
Can I filter which Help Scout tickets trigger Facebook events?
Yes, Latenode's no-code filters let you precisely control which Help Scout ticket events trigger actions in Facebook Conversions, based on any ticket attribute.
Are there any limitations to the Help Scout and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Help Scout data prior to integration setup is not automatically synced.
- Complex data transformations may require JavaScript coding within Latenode.
- Facebook's API rate limits may affect the frequency of real-time updates for very high-volume accounts.