How to connect Help Scout and Instagram for Business
Create a New Scenario to Connect Help Scout and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Help Scout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Help Scout or Instagram for Business will be your first step. To do this, click "Choose an app," find Help Scout or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Help Scout Node
Select the Help Scout node from the app selection panel on the right.


Help Scout

Configure the Help Scout
Click on the Help Scout node to configure it. You can modify the Help Scout URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Help Scout node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


Help Scout
⚙
Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Help Scout and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Help Scout and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Instagram for Business
Trigger on Webhook
⚙

Help Scout
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Help Scout, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Help Scout and Instagram for Business integration works as expected. Depending on your setup, data should flow between Help Scout and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Help Scout and Instagram for Business
Instagram for Business + Help Scout + Slack: When new media is posted on Instagram, the automation checks for specific keywords related to product feedback in the comments using 'List Media Comments'. If relevant feedback is found, a new conversation is created in Help Scout and a notification is sent to a Slack channel.
Instagram for Business + Help Scout + Google Sheets: When a new media is posted on Instagram, the automation will check the comments. If the comment contains customer issues, a new chat thread will be created in Help Scout, and the comment details will be added as a new row in Google Sheets for tracking and reporting.
Help Scout and Instagram for Business integration alternatives

About Help Scout
Automate Help Scout within Latenode to streamline support workflows. Automatically escalate urgent tickets, update customer profiles, and trigger proactive outreach based on support interactions. Centralize Help Scout data with other systems in visual workflows. Use AI and scripting for advanced routing or analysis.
Related categories
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
See how Latenode works
FAQ Help Scout and Instagram for Business
How can I connect my Help Scout account to Instagram for Business using Latenode?
To connect your Help Scout account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Help Scout and click on "Connect".
- Authenticate your Help Scout and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate replies to Instagram comments in Help Scout?
Yes, you can. Latenode enables this automation, logging all interactions. Benefit from faster response times and improved customer engagement, all without manual intervention.
What types of tasks can I perform by integrating Help Scout with Instagram for Business?
Integrating Help Scout with Instagram for Business allows you to perform various tasks, including:
- Create Help Scout tickets from new Instagram comments.
- Update Help Scout tickets with Instagram direct messages.
- Send automated responses to Instagram based on Help Scout tags.
- Track customer sentiment on Instagram within Help Scout.
- Post Instagram comments when Help Scout ticket status changes.
Can I trigger Help Scout workflows from Instagram activity?
Yes, Latenode allows triggering workflows based on Instagram events. This means streamlined support and enhanced customer engagement.
Are there any limitations to the Help Scout and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect performance.
- Historical data prior to the integration setup cannot be automatically imported.
- Complex workflows with extensive data transformations may require JavaScript knowledge.