How to connect HeyGen and Facebook Ads Campaign Management
Create a New Scenario to Connect HeyGen and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find HeyGen or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the HeyGen node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.


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Facebook Ads Campaign Management

Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the HeyGen and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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HeyGen
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring HeyGen, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between HeyGen and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Facebook Ads Campaign Management
Facebook Ads Campaign Management + Google Sheets + HeyGen: When a new ad is created in Facebook Ads, its details are added to a Google Sheet. Then, HeyGen generates a personalized video based on the ad's content, which can be used for A/B testing within the campaign.
Facebook Ads Campaign Management + OpenAI ChatGPT + HeyGen: When a new ad set is created in Facebook Ads, the ad set's details are sent to ChatGPT to generate ad copy variations. These variations are then used to create videos in HeyGen.
HeyGen and Facebook Ads Campaign Management integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ HeyGen and Facebook Ads Campaign Management
How can I connect my HeyGen account to Facebook Ads Campaign Management using Latenode?
To connect your HeyGen account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate ad creative updates based on HeyGen videos?
Yes! Latenode allows triggering Facebook ad updates when new HeyGen videos are created. This keeps your ads fresh and relevant, boosting engagement using dynamic content.
What types of tasks can I perform by integrating HeyGen with Facebook Ads Campaign Management?
Integrating HeyGen with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Automatically updating Facebook ad creatives with newly generated HeyGen videos.
- Pausing underperforming ads when HeyGen video engagement drops below a threshold.
- Creating custom audiences in Facebook based on HeyGen video views and interactions.
- Generating HeyGen videos triggered by successful Facebook lead generation campaigns.
- Tracking HeyGen video performance metrics within Facebook Ads Campaign Management.
Can I use JavaScript to transform HeyGen video data in Latenode?
Yes, Latenode's JavaScript blocks let you manipulate HeyGen video data before using it in Facebook Ads, unlocking advanced customization.
Are there any limitations to the HeyGen and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time video performance updates depend on the APIs of both platforms.
- Complex workflows with numerous steps may require optimization for performance.
- Custom JavaScript transformations might require advanced coding knowledge.