How to connect HeyGen and Google Business Profile
Create a New Scenario to Connect HeyGen and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Google Business Profile will be your first step. To do this, click "Choose an app," find HeyGen or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the Google Business Profile Node
Next, click the plus (+) icon on the HeyGen node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the HeyGen and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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HeyGen
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring HeyGen, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Google Business Profile integration works as expected. Depending on your setup, data should flow between HeyGen and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Google Business Profile
HeyGen + Google Business Profile + Google Sheets: When a HeyGen video is generated, its details and the latest Google Business Profile data (using future actions to retrieve it) are added to a Google Sheet for performance tracking and reporting.
Google Business Profile + HeyGen + Slack: When a new review is posted on Google Business Profile, a personalized thank-you video is generated with HeyGen and posted to a dedicated Slack channel.
HeyGen and Google Business Profile integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ HeyGen and Google Business Profile
How can I connect my HeyGen account to Google Business Profile using Latenode?
To connect your HeyGen account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile using HeyGen videos?
Yes, you can! Latenode enables automated workflows to post HeyGen videos to your Google Business Profile, keeping your audience engaged with fresh content effortlessly.
What types of tasks can I perform by integrating HeyGen with Google Business Profile?
Integrating HeyGen with Google Business Profile allows you to perform various tasks, including:
- Automatically posting new HeyGen videos as updates on your Google Business Profile.
- Creating announcements on Google Business Profile based on HeyGen video scripts.
- Scheduling HeyGen video promotions on Google Business Profile.
- Gathering customer feedback from Google Business Profile on HeyGen video content.
- Updating Google Business Profile FAQs using information from HeyGen explainer videos.
Can I use JavaScript code to customize HeyGen integrations?
Yes! Latenode allows you to use JavaScript for advanced customization of HeyGen integrations, enabling complex logic and data transformations.
Are there any limitations to the HeyGen and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile's posting limits may affect the frequency of automated updates.
- HeyGen video processing times can impact workflow execution speed.
- Advanced JavaScript customizations require coding knowledge.