How to connect HighLevel and Facebook Conversions
Create a New Scenario to Connect HighLevel and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HighLevel, triggered by another scenario, or executed manually (for testing purposes). In most cases, HighLevel or Facebook Conversions will be your first step. To do this, click "Choose an app," find HighLevel or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the HighLevel Node
Select the HighLevel node from the app selection panel on the right.

HighLevel
Configure the HighLevel
Click on the HighLevel node to configure it. You can modify the HighLevel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the HighLevel node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

HighLevel
โ
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the HighLevel and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HighLevel and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
โ
AI Anthropic Claude 3
โ
Facebook Conversions
Trigger on Webhook
โ
HighLevel
โ
โ
Iterator
โ
Webhook response
Save and Activate the Scenario
After configuring HighLevel, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the HighLevel and Facebook Conversions integration works as expected. Depending on your setup, data should flow between HighLevel and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HighLevel and Facebook Conversions
HighLevel + Shopify + Facebook Conversions: When a new paid order is placed in Shopify, search for the corresponding contact in HighLevel. If found, send a conversion event to Facebook Conversions, attributing the purchase to the specific HighLevel campaign.
Facebook Conversions + HighLevel + Google Sheets: When a conversion event is sent to Facebook Conversions, search for the corresponding contact in HighLevel using available identifiers. If the contact is found, log the conversion event details along with the contact information into a Google Sheet for reporting and analysis.
HighLevel and Facebook Conversions integration alternatives
About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
Similar apps
Related categories
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
See how Latenode works
FAQ HighLevel and Facebook Conversions
How can I connect my HighLevel account to Facebook Conversions using Latenode?
To connect your HighLevel account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HighLevel and click on "Connect".
- Authenticate your HighLevel and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track HighLevel leads in Facebook Conversions?
Yes, you can! Latenode enables seamless data transfer between HighLevel and Facebook Conversions, allowing real-time lead tracking for optimized ad campaigns and better ROI.
What types of tasks can I perform by integrating HighLevel with Facebook Conversions?
Integrating HighLevel with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending HighLevel form submissions to Facebook Conversions API.
- Tracking offline conversions originating from HighLevel marketing campaigns.
- Creating custom audiences in Facebook based on HighLevel contact data.
- Updating Facebook lead information with HighLevel contact updates.
- Triggering Facebook conversion events based on HighLevel pipeline stage changes.
How does Latenode handle data security when integrating HighLevel?
Latenode uses secure authentication and encryption to protect data during transfer, ensuring your HighLevel data remains safe and private.
Are there any limitations to the HighLevel and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by HighLevel and Facebook Conversions APIs may affect performance.
- Custom fields in HighLevel might require manual mapping to Facebook Conversions parameters.
- Historical data synchronization might require additional setup and processing time.