How to connect HubSpot and Businessmap
Create a New Scenario to Connect HubSpot and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Businessmap will be your first step. To do this, click "Choose an app," find HubSpot or Businessmap, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Businessmap Node
Next, click the plus (+) icon on the HubSpot node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.

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Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the HubSpot and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring HubSpot, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Businessmap integration works as expected. Depending on your setup, data should flow between HubSpot and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Businessmap
HubSpot + Businessmap + Slack: When a deal reaches a specific stage in HubSpot, a card is created in Businessmap to manage the next steps. A notification is then sent to the sales team on Slack to inform them of the new card.
Businessmap + HubSpot + Google Sheets: When a card is updated in Businessmap, the automation finds the corresponding contact in HubSpot. The contact details are updated, and the update is logged into a Google Sheet for tracking.
HubSpot and Businessmap integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ HubSpot and Businessmap
How can I connect my HubSpot account to Businessmap using Latenode?
To connect your HubSpot account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new HubSpot contacts to Businessmap automatically?
Yes, you can! Latenode allows real-time synchronization, instantly adding new HubSpot contacts to Businessmap. This ensures your project teams always have up-to-date client information.
What types of tasks can I perform by integrating HubSpot with Businessmap?
Integrating HubSpot with Businessmap allows you to perform various tasks, including:
- Automatically create Businessmap cards from new HubSpot form submissions.
- Update Businessmap card details when corresponding HubSpot contact info changes.
- Trigger HubSpot workflows when a Businessmap card reaches a specific stage.
- Sync deal stages in HubSpot with workflow statuses in Businessmap.
- Generate custom reports combining data from HubSpot and Businessmap.
What HubSpot data can I access within Latenode workflows?
Latenode lets you access HubSpot contacts, companies, deals, and marketing events, enriching your automations with detailed customer data.
Are there any limitations to the HubSpot and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript or AI blocks.
- High-volume data syncs can be subject to HubSpot and Businessmap API rate limits.
- Custom field mappings need to be configured manually.