How to connect HubSpot and Fillout
Create a New Scenario to Connect HubSpot and Fillout
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Fillout will be your first step. To do this, click "Choose an app," find HubSpot or Fillout, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Fillout Node
Next, click the plus (+) icon on the HubSpot node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

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Authenticate Fillout
Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.
Configure the HubSpot and Fillout Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Fillout Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Fillout
Trigger on Webhook
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HubSpot
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Fillout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Fillout integration works as expected. Depending on your setup, data should flow between HubSpot and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Fillout
Fillout + HubSpot + Slack: When a new submission is received in Fillout, the flow creates or updates a contact in HubSpot with the information provided. Then, a message is sent to a designated Slack channel to notify the sales team about the new submission and contact update.
Fillout + HubSpot + Google Sheets: On new Fillout submission, the flow retrieves the submission data, finds or creates a contact in HubSpot, and then adds a new row to a Google Sheet containing both the Fillout submission data and HubSpot contact details.
HubSpot and Fillout integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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See how Latenode works
FAQ HubSpot and Fillout
How can I connect my HubSpot account to Fillout using Latenode?
To connect your HubSpot account to Fillout on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Fillout accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts from Fillout submissions?
Yes, you can! Latenode enables real-time contact updates, ensuring your HubSpot data is always current based on Fillout form responses. Streamline data management effortlessly.
What types of tasks can I perform by integrating HubSpot with Fillout?
Integrating HubSpot with Fillout allows you to perform various tasks, including:
- Create new HubSpot contacts from new Fillout form submissions.
- Update existing HubSpot deals when a Fillout form is submitted.
- Trigger automated email sequences in HubSpot based on Fillout responses.
- Add new Fillout submissions as notes to HubSpot contact timelines.
- Segment HubSpot contacts based on data collected in Fillout forms.
How can I use AI to enrich my HubSpot data within Latenode?
Latenode lets you use AI to analyze Fillout data and enrich HubSpot contact profiles, enhancing personalization through sentiment and topic analysis.
Are there any limitations to the HubSpot and Fillout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic in Fillout may require custom JavaScript nodes.
- High-volume data synchronization might require a higher Latenode plan.
- Certain advanced HubSpot object types may need custom API configuration.