How to connect HubSpot and Formaloo
Create a New Scenario to Connect HubSpot and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Formaloo will be your first step. To do this, click "Choose an app," find HubSpot or Formaloo, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Formaloo Node
Next, click the plus (+) icon on the HubSpot node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

HubSpot
⚙
Formaloo
Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the HubSpot and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Formaloo
Trigger on Webhook
⚙
HubSpot
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring HubSpot, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Formaloo integration works as expected. Depending on your setup, data should flow between HubSpot and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Formaloo
HubSpot + Formaloo + Slack: When a new contact is created in HubSpot, a lead form is automatically created in Formaloo. A notification about the new lead form is then sent to the sales team via Slack.
Formaloo + HubSpot + Google Sheets: When a new form is submitted in Formaloo, the data is used to create or update a contact in HubSpot. The form submission data is also logged as a new row in a Google Sheet for tracking and analysis.
HubSpot and Formaloo integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Similar apps
Related categories
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
Similar apps
Related categories
See how Latenode works
FAQ HubSpot and Formaloo
How can I connect my HubSpot account to Formaloo using Latenode?
To connect your HubSpot account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger HubSpot workflows from Formaloo form submissions?
Yes, you can! With Latenode, instantly trigger HubSpot workflows upon Formaloo submissions, automating lead nurturing and customer engagement. Leverages no-code and custom Javascript for ultimate flexibility.
What types of tasks can I perform by integrating HubSpot with Formaloo?
Integrating HubSpot with Formaloo allows you to perform various tasks, including:
- Automatically create HubSpot contacts from new Formaloo entries.
- Update HubSpot contact properties based on Formaloo responses.
- Trigger email sequences in HubSpot when a Formaloo is submitted.
- Add Formaloo respondents to specific HubSpot lists or segments.
- Create or update deals in HubSpot based on Formaloo data.
How can I customize data mapping between HubSpot and Formaloo fields?
Latenode allows advanced data mapping via no-code blocks and JavaScript. Easily transform and map data to fit your specific HubSpot and Formaloo field requirements.
Are there any limitations to the HubSpot and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits from HubSpot and Formaloo APIs may affect performance.
- Some advanced Formaloo features might not have direct equivalents in HubSpot.