

90% cheaper with Latenode
AI agent that builds your workflows for you
Hundreds of apps to connect
Enrich HubSpot leads by automatically gathering deeper context from your Google Programmable Search Engine results. Latenode's visual editor and flexible API integrations make it easy to build custom data enrichment workflows and scale affordably.
Connect HubSpot and Google Programmable Search Engine in minutes with Latenode.
Create HubSpot to Google Programmable Search Engine workflow
Start for free
Automate your workflow
Swap Apps
HubSpot
Google Programmable Search Engine
No credit card needed
Without restriction
Create a New Scenario to Connect HubSpot and Google Programmable Search Engine
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Google Programmable Search Engine will be your first step. To do this, click "Choose an app," find HubSpot or Google Programmable Search Engine, and select the appropriate trigger to start the scenario.
Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.
HubSpot
Add the Google Programmable Search Engine Node
Next, click the plus (+) icon on the HubSpot node, select Google Programmable Search Engine from the list of available apps, and choose the action you need from the list of nodes within Google Programmable Search Engine.
HubSpot
⚙
Google Programmable Search Engine
Authenticate Google Programmable Search Engine
Now, click the Google Programmable Search Engine node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Programmable Search Engine settings. Authentication allows you to use Google Programmable Search Engine through Latenode.
Configure the HubSpot and Google Programmable Search Engine Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
HubSpot
⚙
Google Programmable Search Engine
Set Up the HubSpot and Google Programmable Search Engine Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Programmable Search Engine
Trigger on Webhook
⚙
HubSpot
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring HubSpot, Google Programmable Search Engine, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Google Programmable Search Engine integration works as expected. Depending on your setup, data should flow between HubSpot and Google Programmable Search Engine (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Programmable Search Engine + HubSpot + Slack: This automation monitors the web for mentions of your leads using Google Programmable Search Engine. When a mention is found, the lead's HubSpot profile is updated, and a Slack notification is sent to the sales team, enabling personalized outreach.
Google Programmable Search Engine + Airtable + HubSpot: This workflow tracks competitors by querying Google Programmable Search Engine. The search results are then saved to an Airtable base. The contact profiles in HubSpot are updated based on the search results stored in Airtable.
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Related categories
About Google Programmable Search Engine
Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.
Similar apps
Related categories
How can I connect my HubSpot account to Google Programmable Search Engine using Latenode?
To connect your HubSpot account to Google Programmable Search Engine on Latenode, follow these steps:
Can I trigger personalized content offers based on search queries?
Yes, you can! Latenode enables this, triggering tailored HubSpot content offers based on Google Programmable Search Engine queries. Improve lead quality by offering relevant content.
What types of tasks can I perform by integrating HubSpot with Google Programmable Search Engine?
Integrating HubSpot with Google Programmable Search Engine allows you to perform various tasks, including:
How can I automate custom reports using HubSpot data in Latenode?
You can build custom workflows in Latenode that use HubSpot data and Google Programmable Search Engine to generate and distribute automated reports. Use AI for insights!
Are there any limitations to the HubSpot and Google Programmable Search Engine integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: