HubSpot and Google Programmable Search Engine Integration

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HubSpot + Google Programmable Search Engine integration

Connect HubSpot and Google Programmable Search Engine in minutes with Latenode.

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HubSpot

Google Programmable Search Engine

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Google Programmable Search Engine

Create a New Scenario to Connect HubSpot and Google Programmable Search Engine

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Google Programmable Search Engine will be your first step. To do this, click "Choose an app," find HubSpot or Google Programmable Search Engine, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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HubSpot

Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the Google Programmable Search Engine Node

Next, click the plus (+) icon on the HubSpot node, select Google Programmable Search Engine from the list of available apps, and choose the action you need from the list of nodes within Google Programmable Search Engine.

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HubSpot

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Google Programmable Search Engine

Authenticate Google Programmable Search Engine

Now, click the Google Programmable Search Engine node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Programmable Search Engine settings. Authentication allows you to use Google Programmable Search Engine through Latenode.

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Configure the HubSpot and Google Programmable Search Engine Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Programmable Search Engine Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the HubSpot and Google Programmable Search Engine Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HubSpot, Google Programmable Search Engine, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Google Programmable Search Engine integration works as expected. Depending on your setup, data should flow between HubSpot and Google Programmable Search Engine (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Google Programmable Search Engine

Google Programmable Search Engine + HubSpot + Slack: This automation monitors the web for mentions of your leads using Google Programmable Search Engine. When a mention is found, the lead's HubSpot profile is updated, and a Slack notification is sent to the sales team, enabling personalized outreach.

Google Programmable Search Engine + Airtable + HubSpot: This workflow tracks competitors by querying Google Programmable Search Engine. The search results are then saved to an Airtable base. The contact profiles in HubSpot are updated based on the search results stored in Airtable.

HubSpot and Google Programmable Search Engine integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Google Programmable Search Engine

Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.

See how Latenode works

FAQ HubSpot and Google Programmable Search Engine

How can I connect my HubSpot account to Google Programmable Search Engine using Latenode?

To connect your HubSpot account to Google Programmable Search Engine on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Google Programmable Search Engine accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized content offers based on search queries?

Yes, you can! Latenode enables this, triggering tailored HubSpot content offers based on Google Programmable Search Engine queries. Improve lead quality by offering relevant content.

What types of tasks can I perform by integrating HubSpot with Google Programmable Search Engine?

Integrating HubSpot with Google Programmable Search Engine allows you to perform various tasks, including:

  • Log new Google Programmable Search Engine queries as HubSpot engagement activities.
  • Update HubSpot contacts based on search terms they use.
  • Create HubSpot tasks for leads based on specific search results.
  • Personalize email marketing campaigns based on search interests.
  • Qualify leads scoring based on keywords used in search.

How can I automate custom reports using HubSpot data in Latenode?

You can build custom workflows in Latenode that use HubSpot data and Google Programmable Search Engine to generate and distribute automated reports. Use AI for insights!

Are there any limitations to the HubSpot and Google Programmable Search Engine integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by the HubSpot and Google Programmable Search Engine APIs may affect high-volume workflows.
  • Complex data transformations might require JavaScript or AI steps in Latenode.
  • Real-time data synchronization depends on the polling interval configured within Latenode.

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