How to connect Insightly and Facebook Conversions
Create a New Scenario to Connect Insightly and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Insightly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Insightly or Facebook Conversions will be your first step. To do this, click "Choose an app," find Insightly or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Insightly Node
Select the Insightly node from the app selection panel on the right.


Insightly

Configure the Insightly
Click on the Insightly node to configure it. You can modify the Insightly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Insightly node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Insightly and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Insightly and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Insightly, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Insightly and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Insightly and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Insightly and Facebook Conversions
Insightly + Facebook Conversions + Google Sheets: When a new lead is created in Insightly, capture the lead information. Simultaneously, if a conversion event is triggered in Facebook Conversions, log the lead source and details from both Insightly and Facebook into a new row in Google Sheets for consolidated analysis.
Facebook Conversions + Insightly + Slack: When a high-value event is triggered in Facebook Conversions, create a new lead in Insightly. Then, send a message to a dedicated Slack channel notifying the sales team about the new high-value lead, including relevant details from the conversion event.
Insightly and Facebook Conversions integration alternatives

About Insightly
Sync Insightly CRM with other apps inside Latenode to automate sales processes. Update records, trigger follow-ups, or create tasks based on new leads or deals. Latenode offers flexible logic, custom JavaScript, and direct data transfer between Insightly and other services, improving your sales workflow without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Insightly and Facebook Conversions
How can I connect my Insightly account to Facebook Conversions using Latenode?
To connect your Insightly account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Insightly and click on "Connect".
- Authenticate your Insightly and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Insightly leads as Facebook Conversions events?
Yes, you can! Latenode lets you automatically send lead data from Insightly to Facebook Conversions. This allows precise ad campaign optimization based on real sales pipeline activity.
What types of tasks can I perform by integrating Insightly with Facebook Conversions?
Integrating Insightly with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook Conversions events from new Insightly leads.
- Update Facebook Conversions custom audiences based on Insightly deal stages.
- Track the ROI of Facebook ad campaigns using Insightly revenue data.
- Send offline conversion data from Insightly to Facebook Conversions.
- Trigger personalized Facebook ads based on Insightly contact properties.
How do I handle errors between Insightly and Facebook Conversions?
Latenode provides detailed error logs and retry mechanisms for each node, enabling easy debugging and reliable data transfer between apps.
Are there any limitations to the Insightly and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data transfer is limited by the API request limits of Insightly and Facebook Conversions.
- Complex data transformations may require JavaScript knowledge.
- Custom field mapping requires careful configuration to ensure data accuracy.