How to connect Instagram for Business and 123FormBuilder
Create a New Scenario to Connect Instagram for Business and 123FormBuilder
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or 123FormBuilder will be your first step. To do this, click "Choose an app," find Instagram for Business or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the 123FormBuilder Node
Next, click the plus (+) icon on the Instagram for Business node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

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Authenticate 123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Configure the Instagram for Business and 123FormBuilder Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and 123FormBuilder Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Instagram for Business and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and 123FormBuilder
123FormBuilder + Google Sheets: Automatically add new form submissions to a Google Sheet for tracking and analysis. This allows for easy data aggregation and reporting on leads generated from Instagram ads.
123FormBuilder + Slack: Notify a designated Slack channel whenever a new form submission is received, alerting the marketing team of a potential lead generated from an Instagram ad campaign.
Instagram for Business and 123FormBuilder integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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See how Latenode works
FAQ Instagram for Business and 123FormBuilder
How can I connect my Instagram for Business account to 123FormBuilder using Latenode?
To connect your Instagram for Business account to 123FormBuilder on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and 123FormBuilder accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post form submissions to Instagram?
Yes, using Latenode, easily post 123FormBuilder entries to Instagram for Business. Automate content creation and scheduling, streamlining social media management and boosting engagement.
What types of tasks can I perform by integrating Instagram for Business with 123FormBuilder?
Integrating Instagram for Business with 123FormBuilder allows you to perform various tasks, including:
- Create Instagram posts from new 123FormBuilder submissions.
- Send direct messages via Instagram based on form responses.
- Update a spreadsheet with new Instagram follower data.
- Add Instagram followers to a 123FormBuilder mailing list.
- Trigger personalized welcome messages on form submission.
How secure is connecting Instagram for Business on Latenode?
Latenode employs robust security measures, including encryption, to protect your Instagram for Business credentials and data during integration.
Are there any limitations to the Instagram for Business and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram API may affect high-volume workflows.
- Advanced customizations may require JavaScript knowledge.
- File uploads from 123FormBuilder to Instagram have size limits.