How to connect Instagram for Business and Bigin by Zoho CRM
Create a New Scenario to Connect Instagram for Business and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Instagram for Business or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Instagram for Business node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Bigin by Zoho CRM

Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Instagram for Business and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Bigin by Zoho CRM
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Instagram for Business and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Bigin by Zoho CRM
Instagram for Business + LeadMagic + Bigin by Zoho CRM: When a new media is posted on Instagram, LeadMagic enriches the poster's profile. If a matching company profile is found, a new contact is created in Bigin with the LeadMagic data.
Bigin by Zoho CRM + Instagram for Business + Zoho Campaigns: When a new contact is added to Bigin, they are automatically added or updated in Zoho Campaigns. After that, a tailored Instagram post promotion campaign is sent to them.
Instagram for Business and Bigin by Zoho CRM integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Instagram for Business and Bigin by Zoho CRM
How can I connect my Instagram for Business account to Bigin by Zoho CRM using Latenode?
To connect your Instagram for Business account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Bigin contacts from Instagram leads?
Yes, you can! Latenode lets you instantly add Instagram leads to Bigin, enriching your CRM data and speeding up sales processes. Use our no-code editor to customize data mapping.
What types of tasks can I perform by integrating Instagram for Business with Bigin by Zoho CRM?
Integrating Instagram for Business with Bigin by Zoho CRM allows you to perform various tasks, including:
- Adding new Instagram followers as contacts in Bigin.
- Creating deals in Bigin for potential customers from Instagram.
- Updating contact information in Bigin based on Instagram data.
- Sending personalized messages via Instagram to Bigin contacts.
- Tracking Instagram ad performance data within Bigin.
How secure is my Instagram for Business data on Latenode?
Latenode uses advanced encryption and security protocols to protect your Instagram for Business data during integration and workflow execution, ensuring data privacy.
Are there any limitations to the Instagram for Business and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume data transfers.
- Custom field mapping requires familiarity with Bigin's data structure.
- Changes to Instagram's API may temporarily affect integration functionality.