How to connect Instagram for Business and Close CRM
Create a New Scenario to Connect Instagram for Business and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Close CRM will be your first step. To do this, click "Choose an app," find Instagram for Business or Close CRM, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Instagram for Business node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

Instagram for Business
⚙
Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Instagram for Business and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Close CRM
Trigger on Webhook
⚙
Instagram for Business
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Close CRM integration works as expected. Depending on your setup, data should flow between Instagram for Business and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Close CRM
Facebook Lead Ads + Close CRM + Facebook Lead Ads: When a new lead is submitted via Facebook Lead Ads, a lead is created in Close CRM. Then, the lead's details are retrieved and used to retarget the lead using Facebook ads.
Instagram for Business + Close CRM + Slack: When new media is posted on Instagram, a lead is created in Close CRM. When the lead status changes, a notification is sent to a Slack channel to alert the sales team.
Instagram for Business and Close CRM integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
See how Latenode works
FAQ Instagram for Business and Close CRM
How can I connect my Instagram for Business account to Close CRM using Latenode?
To connect your Instagram for Business account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create leads in Close CRM from Instagram comments?
Yes, you can! Latenode lets you automate lead creation from Instagram for Business comments using no-code or custom JavaScript, ensuring no potential lead is missed, boosting your sales pipeline.
What types of tasks can I perform by integrating Instagram for Business with Close CRM?
Integrating Instagram for Business with Close CRM allows you to perform various tasks, including:
- Automatically creating new leads in Close CRM from Instagram form submissions.
- Adding Instagram engagement data to Close CRM contact profiles.
- Sending personalized thank you messages to new followers via Close CRM.
- Updating Close CRM deals when a lead interacts with an Instagram post.
- Tracking the ROI of Instagram campaigns directly within Close CRM.
Can I automatically sync Instagram followers to Close CRM contacts?
Yes, Latenode lets you automatically sync new Instagram for Business followers to Close CRM, keeping your contact lists current.
Are there any limitations to the Instagram for Business and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Instagram data prior to integration might not be accessible.
- Rate limits imposed by Instagram for Business API can affect data retrieval frequency.
- Custom field mapping requires careful configuration for optimal data transfer.