How to connect Instagram for Business and Deepgram
Create a New Scenario to Connect Instagram for Business and Deepgram
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Deepgram will be your first step. To do this, click "Choose an app," find Instagram for Business or Deepgram, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Deepgram Node
Next, click the plus (+) icon on the Instagram for Business node, select Deepgram from the list of available apps, and choose the action you need from the list of nodes within Deepgram.

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Authenticate Deepgram
Now, click the Deepgram node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Deepgram settings. Authentication allows you to use Deepgram through Latenode.
Configure the Instagram for Business and Deepgram Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Deepgram Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Deepgram
Trigger on Webhook
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Instagram for Business
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Deepgram, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Deepgram integration works as expected. Depending on your setup, data should flow between Instagram for Business and Deepgram (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Deepgram
Instagram for Business + Deepgram + Slack: When new media is posted on Instagram, extract the audio, transcribe it using Deepgram, and then post a summary of the transcription to a designated Slack channel for sentiment analysis.
Instagram for Business + Deepgram + OpenAI GPT Assistants: When a new reel is posted to Instagram, the audio is extracted and transcribed via Deepgram. This transcription is then fed to an OpenAI GPT Assistant which generates an automated comment response to increase engagement.
Instagram for Business and Deepgram integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Deepgram
Need to transcribe audio/video inside your Latenode automations? Deepgram offers fast, accurate speech-to-text. Connect it to your workflows for automated meeting summaries, content analysis, or customer support monitoring. Fine-tune results with custom vocabularies, all within Latenode's visual interface and code blocks.
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See how Latenode works
FAQ Instagram for Business and Deepgram
How can I connect my Instagram for Business account to Deepgram using Latenode?
To connect your Instagram for Business account to Deepgram on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Deepgram accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I analyze Instagram Reels audio using Deepgram?
Yes, with Latenode! Extract audio, send it to Deepgram, and use AI-powered insights to optimize content, understand trends, and boost engagement automatically.
What types of tasks can I perform by integrating Instagram for Business with Deepgram?
Integrating Instagram for Business with Deepgram allows you to perform various tasks, including:
- Transcribing audio from Instagram Stories for accessibility.
- Analyzing comments on Instagram posts for sentiment.
- Automatically generating subtitles for Instagram Reels.
- Extracting keywords from audio to improve content discoverability.
- Monitoring brand mentions in Instagram audio content.
Can Latenode handle large volumes of Instagram for Business audio?
Yes, Latenode scales to handle large data volumes, processing many audio files for effective trend analysis.
Are there any limitations to the Instagram for Business and Deepgram integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Deepgram's transcription accuracy depends on audio quality.
- Instagram's API rate limits can affect high-volume processing.
- Support for older video formats may require pre-processing.