How to connect Instagram for Business and Encharge
Create a New Scenario to Connect Instagram for Business and Encharge
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Encharge will be your first step. To do this, click "Choose an app," find Instagram for Business or Encharge, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Encharge Node
Next, click the plus (+) icon on the Instagram for Business node, select Encharge from the list of available apps, and choose the action you need from the list of nodes within Encharge.

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Authenticate Encharge
Now, click the Encharge node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Encharge settings. Authentication allows you to use Encharge through Latenode.
Configure the Instagram for Business and Encharge Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Encharge Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Encharge, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Encharge integration works as expected. Depending on your setup, data should flow between Instagram for Business and Encharge (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Encharge
Instagram for Business + Google Sheets + Encharge: When new media is posted on Instagram, get the media insights and log the data, along with the media URL, into Google Sheets. Simultaneously, create or update a person in Encharge with the Instagram media metrics.
Facebook Lead Ads + Encharge + Instagram for Business: When a new lead is created in Facebook Lead Ads, create or update the lead's details in Encharge. Then, use Encharge to trigger the addition of a tag to the lead. Finally, use the Encharge tag trigger to target the lead with a specific Instagram ad campaign.
Instagram for Business and Encharge integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Encharge
Use Encharge in Latenode to automate personalized marketing. Build workflows that segment leads, trigger email sequences, and update customer profiles based on real-time behavior. Connect Encharge to any data source and use Latenode’s no-code tools or JavaScript to orchestrate sophisticated, event-driven campaigns without complex coding.
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See how Latenode works
FAQ Instagram for Business and Encharge
How can I connect my Instagram for Business account to Encharge using Latenode?
To connect your Instagram for Business account to Encharge on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Encharge accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Instagram followers to Encharge?
Yes, you can! Latenode lets you add new Instagram followers to Encharge as leads, automating list-building and personalized marketing. Leverage no-code and JavaScript for advanced data enrichment.
What types of tasks can I perform by integrating Instagram for Business with Encharge?
Integrating Instagram for Business with Encharge allows you to perform various tasks, including:
- Add new Instagram followers to Encharge as new leads.
- Update Encharge user properties based on Instagram activity.
- Trigger Encharge email sequences from Instagram ad campaigns.
- Send personalized messages via Encharge for new followers.
- Segment Encharge users based on Instagram engagement.
What Instagram for Business data can I access within Latenode?
Latenode lets you access follower counts, posts, stories, and other Instagram insights for advanced workflow logic and reporting.
Are there any limitations to the Instagram for Business and Encharge integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API may affect high-volume workflows.
- Access to some Instagram data points may require specific permissions.
- Real-time data syncing is subject to Instagram's API update frequency.