How to connect Instagram for Business and Fillout
Create a New Scenario to Connect Instagram for Business and Fillout
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Fillout will be your first step. To do this, click "Choose an app," find Instagram for Business or Fillout, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Fillout Node
Next, click the plus (+) icon on the Instagram for Business node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

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Authenticate Fillout
Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.
Configure the Instagram for Business and Fillout Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Fillout Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Fillout
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Fillout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Fillout integration works as expected. Depending on your setup, data should flow between Instagram for Business and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Fillout
Fillout + Google Sheets + Instagram for Business: When a new submission is received in Fillout, the data is added to a Google Sheet. If the submission meets certain criteria, information about it and a relevant image from Instagram for Business is added to the sheet.
Fillout + Instagram for Business + Slack: When a new form is submitted on Fillout, download an image from Instagram for Business and send it to a specified Slack channel for review.
Instagram for Business and Fillout integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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See how Latenode works
FAQ Instagram for Business and Fillout
How can I connect my Instagram for Business account to Fillout using Latenode?
To connect your Instagram for Business account to Fillout on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Fillout accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads from Instagram ads in Fillout?
Yes, you can! Latenode allows instant lead capture from Instagram for Business ads, populating Fillout forms automatically. Benefit: faster response times & improved lead qualification.
What types of tasks can I perform by integrating Instagram for Business with Fillout?
Integrating Instagram for Business with Fillout allows you to perform various tasks, including:
- Capture leads from Instagram ads directly into Fillout.
- Automatically update Fillout entries based on Instagram activity.
- Send personalized thank you messages via Instagram DM after form submission.
- Trigger targeted Instagram ad campaigns from new Fillout submissions.
- Track ROI of Instagram campaigns by correlating ad spend with Fillout conversions.
How secure is connecting Instagram for Business on Latenode?
Latenode uses secure OAuth authentication. Your credentials are encrypted and never stored, ensuring top-tier security for your Instagram for Business data.
Are there any limitations to the Instagram for Business and Fillout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on Instagram for Business API limitations.
- Complex data transformations may require JavaScript knowledge.
- Rate limits apply based on Instagram for Business's API usage policies.