How to connect Instagram for Business and Follow Up Boss
Create a New Scenario to Connect Instagram for Business and Follow Up Boss
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Follow Up Boss will be your first step. To do this, click "Choose an app," find Instagram for Business or Follow Up Boss, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Follow Up Boss Node
Next, click the plus (+) icon on the Instagram for Business node, select Follow Up Boss from the list of available apps, and choose the action you need from the list of nodes within Follow Up Boss.

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Follow Up Boss

Authenticate Follow Up Boss
Now, click the Follow Up Boss node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Follow Up Boss settings. Authentication allows you to use Follow Up Boss through Latenode.
Configure the Instagram for Business and Follow Up Boss Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Follow Up Boss Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Follow Up Boss
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Follow Up Boss, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Follow Up Boss integration works as expected. Depending on your setup, data should flow between Instagram for Business and Follow Up Boss (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Follow Up Boss
Instagram for Business + Google Sheets + Follow Up Boss: Track ad campaign performance by logging new media posted to Instagram and relevant user insights into a Google Sheet. Then, find the corresponding person in Follow Up Boss and add a tag.
Follow Up Boss + Instagram for Business + Slack: When a new person is created in Follow Up Boss, find their Instagram profile (if available) using search, and send a notification to a designated Slack channel with the person's name and Instagram profile link.
Instagram for Business and Follow Up Boss integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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FAQ Instagram for Business and Follow Up Boss
How can I connect my Instagram for Business account to Follow Up Boss using Latenode?
To connect your Instagram for Business account to Follow Up Boss on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Follow Up Boss accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new leads from Instagram to Follow Up Boss?
Yes, you can! Latenode allows you to automatically add new leads from Instagram for Business to Follow Up Boss, saving time and ensuring no lead is missed thanks to real-time data syncing.
What types of tasks can I perform by integrating Instagram for Business with Follow Up Boss?
Integrating Instagram for Business with Follow Up Boss allows you to perform various tasks, including:
- Create new Follow Up Boss contacts from Instagram for Business leads.
- Update contact information in Follow Up Boss based on Instagram activity.
- Send automated follow-up messages via Follow Up Boss to Instagram leads.
- Track Instagram ad performance data within Follow Up Boss.
- Segment Instagram leads in Follow Up Boss based on engagement.
Can I use JavaScript to customize the Instagram for Business integration?
Yes! Latenode offers built-in JavaScript support, allowing you to customize your Instagram for Business integrations for advanced data manipulation.
Are there any limitations to the Instagram for Business and Follow Up Boss integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram API may affect the frequency of data syncing.
- Custom field mapping between Instagram for Business and Follow Up Boss may require advanced configuration.
- Historical data migration from Instagram to Follow Up Boss may require manual export/import.