How to connect Instagram for Business and Formaloo
Create a New Scenario to Connect Instagram for Business and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Formaloo will be your first step. To do this, click "Choose an app," find Instagram for Business or Formaloo, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formaloo Node
Next, click the plus (+) icon on the Instagram for Business node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

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Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Instagram for Business and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Formaloo
Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Formaloo integration works as expected. Depending on your setup, data should flow between Instagram for Business and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Formaloo
Instagram for Business + Formaloo + Google Sheets: When a new media is posted on Instagram for Business, the data related to the post is sent to a Formaloo form to capture ad leads. This information is then added to a Google Sheet for analysis.
Formaloo + Instagram for Business + Slack: When a new entry is submitted in Formaloo, a targeted Instagram Direct Message is sent and a notification is posted to a Slack channel.
Instagram for Business and Formaloo integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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See how Latenode works
FAQ Instagram for Business and Formaloo
How can I connect my Instagram for Business account to Formaloo using Latenode?
To connect your Instagram for Business account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Formaloo entries from new Instagram posts?
Yes, you can! Latenode's visual editor makes it simple to create workflows that trigger Formaloo entries whenever a new post is published on Instagram for Business, streamlining data collection.
What types of tasks can I perform by integrating Instagram for Business with Formaloo?
Integrating Instagram for Business with Formaloo allows you to perform various tasks, including:
- Tracking Instagram ad performance directly within Formaloo dashboards.
- Creating leads in Formaloo from Instagram contest entries.
- Analyzing customer feedback from Instagram comments in Formaloo.
- Automatically updating Formaloo fields based on Instagram story interactions.
- Managing Instagram influencer campaign data through Formaloo forms.
How secure is my Instagram for Business data when using Latenode?
Latenode employs advanced encryption and security protocols to protect your data during transit and at rest, ensuring a secure integration experience.
Are there any limitations to the Instagram for Business and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business may affect high-volume data transfers.
- Custom field types in Formaloo may require additional configuration.
- Real-time data synchronization depends on the stability of both app APIs.