How to connect Instagram for Business and Formsite
Create a New Scenario to Connect Instagram for Business and Formsite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Formsite will be your first step. To do this, click "Choose an app," find Instagram for Business or Formsite, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formsite Node
Next, click the plus (+) icon on the Instagram for Business node, select Formsite from the list of available apps, and choose the action you need from the list of nodes within Formsite.

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Authenticate Formsite
Now, click the Formsite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formsite settings. Authentication allows you to use Formsite through Latenode.
Configure the Instagram for Business and Formsite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Formsite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Formsite
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Formsite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Formsite integration works as expected. Depending on your setup, data should flow between Instagram for Business and Formsite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Formsite
Formsite + Instagram for Business + Google Sheets: When a new form result is submitted in Formsite, the data is added to a Google Sheet. If the submission meets certain criteria (e.g., highest score in a contest), the corresponding image is posted to Instagram.
Formsite + Instagram for Business + Email: When someone submits feedback via Formsite, a thank you post is created on Instagram, and a personalized thank-you email is sent to the user.
Instagram for Business and Formsite integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Formsite
Formsite form data becomes actionable in Latenode. Automatically process submissions: validate, filter, and route info to databases, CRMs, or other apps. Trigger follow-up emails or create tasks based on form responses. Enhance data with AI and custom JS logic inside Latenode for efficient workflows.
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See how Latenode works
FAQ Instagram for Business and Formsite
How can I connect my Instagram for Business account to Formsite using Latenode?
To connect your Instagram for Business account to Formsite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Formsite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad leads in Formsite?
Yes, you can! Latenode lets you instantly send lead data from Instagram for Business ads to Formsite. Use visual logic, JavaScript code, and even AI to enrich and route submissions. Stay organized and boost sales.
What types of tasks can I perform by integrating Instagram for Business with Formsite?
Integrating Instagram for Business with Formsite allows you to perform various tasks, including:
- Automatically save Instagram lead ad submissions to Formsite.
- Create Formsite entries from new Instagram Business followers.
- Update Formsite contact details when a user interacts on Instagram.
- Trigger targeted Instagram ads based on Formsite responses.
- Send customized thank-you messages via Instagram DM after Formsite submission.
HowsecureistheInstagramforBusinessintegrationonLatenode?
Latenode employs robust security measures, including encryption and secure authentication protocols, to protect your data and ensure a safe integration environment.
Are there any limitations to the Instagram for Business and Formsite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect high-volume workflows.
- Formsite's API has limits on the number of submissions that can be processed per day.
- Changes to either Instagram for Business or Formsite APIs may require updates to your flows.