How to connect Instagram for Business and Google Chat
Create a New Scenario to Connect Instagram for Business and Google Chat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Chat will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Chat, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Chat Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Chat from the list of available apps, and choose the action you need from the list of nodes within Google Chat.

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Authenticate Google Chat
Now, click the Google Chat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Chat settings. Authentication allows you to use Google Chat through Latenode.
Configure the Instagram for Business and Google Chat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Chat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Chat
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Google Chat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Chat integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Chat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google Chat
Instagram for Business + Facebook Pages + Google Chat: When a new media post is added to an Instagram for Business account, it is automatically shared as a post on a specified Facebook Page. The marketing team is then notified in a Google Chat space.
Instagram for Business + ClickUp + Google Chat: When a new media post is added to an Instagram for Business account, a new task is created in ClickUp to track the campaign's success. Once the task is created, a message is sent to a Google Chat space to discuss the campaign and its results.
Instagram for Business and Google Chat integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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See how Latenode works
FAQ Instagram for Business and Google Chat
How can I connect my Instagram for Business account to Google Chat using Latenode?
To connect your Instagram for Business account to Google Chat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google Chat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified about new Instagram comments in Google Chat?
Yes, you can! Latenode's visual editor makes it easy to trigger Google Chat notifications for every new comment on your Instagram posts, improving response times and engagement.
What types of tasks can I perform by integrating Instagram for Business with Google Chat?
Integrating Instagram for Business with Google Chat allows you to perform various tasks, including:
- Receive instant alerts for new followers on Instagram.
- Share new Instagram posts directly to a Google Chat channel.
- Get summaries of Instagram engagement daily via Google Chat.
- Forward direct messages from Instagram to a dedicated Chat space.
- Archive Instagram posts and comments to a Google Sheet via Chat command.
How do I handle complex data transformations between the two apps?
Latenode offers built-in data transformation tools and JavaScript blocks, letting you manipulate data for compatibility between Instagram and Chat.
Are there any limitations to the Instagram for Business and Google Chat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business may affect workflow speed.
- Google Chat formatting options are simpler than Instagram's rich text.
- Historical data cannot be retroactively synced without custom setup.