How to connect Instagram for Business and Google Cloud BigQuery
Create a New Scenario to Connect Instagram for Business and Google Cloud BigQuery
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Cloud BigQuery will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Cloud BigQuery, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Cloud BigQuery Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Cloud BigQuery from the list of available apps, and choose the action you need from the list of nodes within Google Cloud BigQuery.

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Authenticate Google Cloud BigQuery
Now, click the Google Cloud BigQuery node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud BigQuery settings. Authentication allows you to use Google Cloud BigQuery through Latenode.
Configure the Instagram for Business and Google Cloud BigQuery Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Cloud BigQuery Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Google Cloud BigQuery, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Cloud BigQuery integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Cloud BigQuery (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google Cloud BigQuery
Instagram for Business + Google Sheets: When new media is posted on Instagram for Business, the details of the post, including insights like likes and comments, are captured and added as a new row in Google Sheets for tracking product mentions and trends.
Google Sheets + Instagram for Business + Slack: When a new row is added to a Google Sheet (potentially indicating a drop in Instagram engagement based on an external metric), a notification is sent to a specified Slack channel to alert the marketing team.
Instagram for Business and Google Cloud BigQuery integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google Cloud BigQuery
Use Google Cloud BigQuery in Latenode to automate data warehousing tasks. Query, analyze, and transform huge datasets as part of your workflows. Schedule data imports, trigger reports, or feed insights into other apps. Automate complex analysis without code and scale your insights with Latenode’s flexible, pay-as-you-go platform.
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See how Latenode works
FAQ Instagram for Business and Google Cloud BigQuery
How can I connect my Instagram for Business account to Google Cloud BigQuery using Latenode?
To connect your Instagram for Business account to Google Cloud BigQuery on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google Cloud BigQuery accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad performance in BigQuery automatically?
Yes, you can! Latenode's visual editor and scaling architecture makes it easy to automate data transfers, creating insightful reports for better ad campaign management.
What types of tasks can I perform by integrating Instagram for Business with Google Cloud BigQuery?
Integrating Instagram for Business with Google Cloud BigQuery allows you to perform various tasks, including:
- Backup Instagram data to BigQuery for secure archiving.
- Analyze follower demographics using BigQuery's analytics tools.
- Automate the creation of custom reports on Instagram engagement.
- Visualize Instagram data alongside other business metrics in BigQuery.
- Trigger alerts based on Instagram performance metrics via BigQuery.
Can I use JavaScript to transform Instagram data before loading?
Yes, Latenode allows you to use JavaScript blocks to transform Instagram data, providing complete control before sending to BigQuery.
Are there any limitations to the Instagram for Business and Google Cloud BigQuery integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect data transfer frequency.
- Initial data loading from Instagram to BigQuery may take time depending on the volume.
- Access to certain Instagram data points depends on your account permissions.